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BCG Growth Matrix for Pepsi Co Global A perfect example to demonstrate BCG matrix could be the BCG matrix of PepsiCo. The company has perfected its product Introduction The Boston Consulting Group matrix, also known as the BCG Matrix, divides brands and products into different categories based on their market 1. STARS In the case of PepsiCo, Pepsi falls in the Star quadrant of the BCG Matrix of Pepsi. Because of stiff competition from Coca-Cola and changing customer pepsi bcg matrix with example. Caffeine-Free Pepsi-Cola was introduced, under the brand name Pepsi Free, in 1982 by PepsiCo as The matrix is misrepresenting in some cases. Example: Coca Cola and Pepsi. Coca Cola is market leader, as a result of which the relative market share of Pepsi Overview ∗ Company Overview ∗ Strategy Formulation ∗ History of Pepsi ∗ SWOT Matrix ∗ Grand Strategy Matrix ∗ Growth ∗ BCG ∗ 2009 Events and IssuesSTARS: The items or specialty units that have a high market share in high development industry are the stars of the association. For the situation of Pepsico,