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Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page: 304
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780816675500
- Publisher: University of Minnesota Press
Anime's Media Mix: Franchising Toys and Characters in Japan
Free downloadable ebook Anime's Media Mix: Franchising Toys and Characters in Japan
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...
Encore -- Steinberg, Marc, 1977-
Anime's media mix : franchising toys and characters in Japan / Marc Steinberg. Steinberg, Marc, 1977-. C of C Book Stacks HF5415.17 .S74 2012 AVAILABLE.
Anime's media mix franchising toys and characters in Japan
Description: xvii, 314 p. : ill; Corporate Author: ebrary, Inc; Notes: Includes bibliographical references and indexIntroduction: rethinking convergence in Japan
Shannon Brownlee : Canadian Journal of Film Studies Author Archive
Minneapolis: University of Minnesota Press, 2009, 385 pp.; Anime's Media Mix: Franchising Toys and Characters in Japan by Marc Steinberg. Minneapolis:
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