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[PDF/Kindle] The Matchmakers: The New Economics

2021.12.03 10:12

The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The Matchmakers: The New Economics of Multisided Platforms


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ISBN: 9781633691728 | 256 pages | 7 Mb
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Ebook download for pc The Matchmakers: The New Economics of Multisided Platforms 9781633691728 CHM by David S. Evans, Richard Schmalensee English version

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

multi-sided platforms as regulators - Harvard Business School
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Entrepreneurs who start multi-sided platforms must secure enough customers United States, 61 percent of new businesses that were started in second quarter of . Both economic agents have to be present on the platform in amatchmaking service in competition with other platform businesses in a  Software platforms - Cade
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Innovation expert Alec Ross explains what's next for the world. Learn more. $30.00 Prime. The Matchmakers: The New Economics of Multisided Platforms. Quantity vs. Quality: Exclusion By Platforms With Network Effects
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draws attention to the new perspectives and insights the theory provides but Keywords: media economics, two-sided markets, multisided platforms, compe- .. 4 Depending on the market we are talking about the measures matchmaking,   The Value of User-Specific Information for Two-Sided Matchmakers
By merging two-sided-markets with two-sided-matching we derive a bases, the effect of identification on match-quality is greater for small scale platforms. Attention to Rivalry among Online Platforms and Its Implications for
Coase-Sandor Institute for Law and Economics. 2013 their viewers coming back and to attract new ones. 3 Attention rivals are multi-sided platforms; they are intermediaries between suppliers and .. Matchmaker.com. Paying with Plastic: The Digital Revolution in Buying and Borrowing
helpful history, with an economics lean. would love for David Evans to update his book for the . The Matchmakers: The New Economics of Multisided Platforms.

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