Creativelive marketing and promotion with sue bryce download pdf

So if I click down here, okay, I'm just gonna bring it down, you could box it in like that, but I think that looks lame. I think it looks like a cheaper design into me.

It doesn't look like a magazine design because a magazine wouldn't put a word down the bottom and then put a bar and then put an image they would fall, bleed the image and write the word over them. That's a very classic magazine cover, isn't it to have vogue written on your forehead?

So what I'm gonna do here is I am going to create a new layer, so new layer I'll go the menu way, I'm going to do it selection across there, and I'm going to eat it fill on that new layer white. If you want to bring attention down, they're beautiful.

Sue Bryce is going to select marketing challenges from some of you and show you how to solve them with products created using the selected photographers' images and brands. During this special one-day class, Sue is going to present the problems and solutions and teach you to use them to get more clients and bookings by effectively marketing and promoting your photography business.

By using submitted images and brands, she's going to show how these techniques can be applied to any studio - no more excuses! A huge thanks to Sue for all the information you have given on this workshop. Your enthusiasm and passion is infectious and I only wish it could be bottled.

You can take notes during the live feed and pay nothing if you so choose, you will still be allowed to keep your notes. So the templates that on your course are in blue pink grand cream you can constantly keep gifting and reminding those clients, but remember if they've got a payment sit up there in your private group, you can constantly be reminding the whole group and you could be constantly gifting their group, so if I have thirty clients there are committed to me for a year, paying me off for a year.

What can I go and get them and then announce it on that group page? What can I say in this group? You've all come in for your two months, mac. Three months mark four months. Mark laurie just came in with you know what?

What else can you do to service this group of women? Think about it. How can I help them? How can I give them more? Because this group of women are going to give you a year's income. And all of a sudden, you've connected them in one group, they no longer the one hit wonder.

I wonder what happened to rose. She never called me back again. Maybe shouldn't like your portrait. And then you see rose down the street, you have an awkward meeting and they've gone to somebody else, you know? And the truth is, is that either the day these women are now concentrated there in their private group there in your group, in us servicing this group, you're servicing them every week.

You know them, you know them really well, and you're connecting them to each other. How incredible is that what's gonna happen after the first year, I think they're gonna sign up for group number two. And I don't think you're gonna lose many, and if you lose someone in the group address it immediately, we've lost katie out of the group.

She didn't want to be photographed anymore, like address it to the other women don't don't leave evil and wonder what happened to the city of person.

All right, start servicing your clients like a network that it's meant to be so you can keep marketing to them. Like I said, those woman are going to say I'm in a special group or you could give the year's group a special name, okay, and then create some sort off not any value, but prestige around this group.

I'm one of the first thirty I'm one of the city that did this, they were doing an exhibition off this first year, we're doing a slide show off three babies in one year, we're doing this think about it. So when you come back to that grid again, how many points off those twelve points can I now include in this group in this one group of women, which are paying me for a whole year? How can I put them on youtube? How can I put them on video?

How can I put them on facebook? What kanai she with them? How can I ongoing gift them and remind them to come in for the shoot? How can I connect with them without annoying them or heh sling them well, it's easy there in your group so you can simply put a facebook meter jump and say, cara, maybe you're coming in on thursday. I'm so excited to see you. How big is robert getting and the rest of the page like going all by goodness, he's looking good?

Now these women who have a similar interest in you are watching your child go through the year is well, is you and you're getting paid to facilitate this free page, do not drop the ball, you get thirty woman in that room, hold them in your arms and go at this, okay, think about it. Yes, keep those women happy because those women tell five other women because women like to talk, god knows, I don't like to talk, all right, here's the templates for your reminders, ongoing gifting in reminders you can't keep testing your clients if you're not connecting to them because it's hassle and nobody wants to be hassled.

You know, I actually physically feel my heart rate go up when somebody macklin calls me on my iphone, I was like, you are my private time right now. I am not interested in you, but if I was creating a group that I was getting something from with connection in interaction in a common interest, then I'm part of it and it's just part of the network and part of something that I do here's this beautiful templates, you can put your own logo on these air reminders these khun go digitally, these khun get printed.

Like kelly said, you can put them with your logo on the back, you can send them out to people you consume them out to clients you've already photographed to get them back again, include a gift voucher with money towards more portrait because of somebody spent with you have him as a rule warded client, invite past clients to your new group and then create something like two seat hairs where you're photographing your clients when they're little and watching them grow up.

So those twelve points do you feel like they had hitting points? Do you think? Do you feel like I was accurate it on a lot of them? Do you feel like you were failing at a lot of them?

If anybody feel like that, they're failing at lots of them not to ban you doingood okay, but you feel like this some you goto wick on big time this's my fourth year in photography business from just like when I just liked picked up the camera just like, you know, like pro camera and just looks hard to shoot. Now, what I'm gonna do is I'm going, we're going to go to break, but when I come back, I'm want you to look at all of the ideas.

I want you to pick out what you think is going to work for your brand, your business in your style. Then I want you to take that idea ok, like the private group, and then I want you to look at the twelve points and say, how can I put that? That idea into all twelve points off my business as marketing, how can I take that simple idea and then have them exist on video, youtube, facebook, every point in my product in my price list.

So I need to now make sure you take every one of those boxes for that one idea, okay? I have eighty images to go on the galleries and haven't done it why don't you do it it's something you never get around to doing it until somebody has to look at your website publicly and then you're like oh, but I've finished my website because it's just something you don't get it is the most important part of your business and it's the one that you always let fall and then interestingly enough is number these are being connected in the right way okay, so what you need to create is a facebook media social media presence that actively participates to an audience not to friends okay?

I don't think you are think you're lying to me, but one of them had advertised herself about four times on the special she currently has going on at the moment to who for what you know do you see me ever tie special bennett's on facebook but you never see that right now.

What do I do? I post images so every time I post a shoe everybody likes it complements it talks about it, she is it and it just keeps going and going and going. I get more traffic to my facebook by posting my work than I do by talking about anything else except for when like I attacked my skill into my stockings and walk through seattle airport and I got like two thousand or when I had my head curly and I got like four thousand likes on something and I was like really it but it just shows you two things people want to connect visually and they want a laugh you know, people just wanna lighten up, and so if I can just be my quickie self and like when I took my sweater off and nordstrom and punch myself in the face and you know, I post it because it's me and it's really and it's stupid and funny and it connects you to me, but that's not what keeps you coming bear and then I will post the way work that I do and the work that I do is wit that I love, okay, and years people do not always give you the positive, you know, you could get a thousand likes and one really horrible comment, but it's, good to have equilibrium.

Yeah, not everyone likes you, not even likes your work that's a good thing, embrace that. Don't be afraid of having your presence on there. Don't be afraid of joining imbued with so and putting your images out for critique, but understand if you're going to cry about it, then you're living in a fantasy world you're living in a fantasy world. If all of this connection putting it out, there is scary to you that you're not going to get negative feedback, the internet is trolling and it can be so cruel.

Everything that ever ever did in my business is because I worked so freaking hard at it because I love doing it god, what part of that don't you get it? I reek of it you think I stand there and tell people what I hoped to be? You couldn't stop me from doing this even when they said I couldn't I have said that over and over and over again so what are you looking for? You looking for that passion today? You're hoping to get that because you're the only person that can tell me what spend your wheels you can't look at me and go, I'll have what she's having you can't do that that is ingrained in my desire to want to be something I want to be a photographer I want to be successful, I wanna photograph women I want to make them look beautiful I want to show them their true selves.

I wantto experience that every single day like that's what I want, so if you can't write down what you want and if what you want it's more shapes at a discounted price of three hundred seventy five dollars, then what you want is three times three hundred seventy five dollars gone get a job, I get a job if you're not prepared to fall in love with what you're doing or actively do what you love doing, then you're in the wrong place for yourself right now and you need to loosen this every wake.

I want to see shoots on facebook and I want to see it archived on your block. I don't care if you were giving away shoots don't give them for free, give them a gift voucher with a dollar amount remember then, when they show people their images and share them on facebook, you can say I won a gift voucher or I was given an amazing gift voucher. I got three hundred dollars with the photographs, I got five hundred dollars with the photographs, they're telling people that they got the value with you and so if people here for four hundred dollars, five hundred dollars, twelve hundred dollars, whatever they here and then they like the product they're going to go, I want to do that I want to do that but at the pace and said, oh, I just did this reshaped for this friend of mine then clearly it's not building you what free shoots will do and we never called appreciate so what gives out total complimentary shoots?

What does is get you of beautiful folio will connect your social media, market your business and keep you in love with photography the sick and your energy shifts around that you will attract clients and I want to see the work off the three folios off the three women that complained that they're not getting work that I looked at, which is the reason I wrote that are you good enough?

Blawg I looked at the wig and I didn't like it, so maybe nobody else does either did you think about that? Maybe you're just not good enough so you're not in love with what you're doing because you're not showing me anything you want money for it but you're not that good at it you're not actively showing it off so you're either not doing it or you don't want to show it off or you too scared too and you're complaining about not getting anything there's a cycle here, right?

So the only time people are not sharing with you via ticks pick skype facebook, twitter countries and email is if they're passive towards you like passive is near death experience at least height will bring you more traffic to your sight because they're posting about us he was going to go and take out your work uh, so, you know, there is differently bad press and being hated, but the truth is is if you are not getting referrals, you are not either actively seeking them or you're not doing the work to get them.

If people are not actively sharing your entire life on facebook, twitter, countries and email, if they're not doing that, you're not doing anything to get that either good or bad. Okay, because of your clients are passive to you right now, then you're not doing a good enough job, and my job is to make you a bit of photographer so you can make more money, right?

That's everything I've ever tried to teach you is for you, too. Define yourself, define your role, define what you love and make yourself a bit of photographers so you can make more money. All right, so this is really, really obvious to me right now, and you need to ask this question, so we've got a critique survey, not the website critique. We've got to critique surveys that the girls have written for you. One of them is a critique to go out to your clients that you've photographed toe ask about you was a good enough was a fast enough, it responding was I kind to you, did I make you feel important?

Did you receive your images in time? Did I follow up my emails and phone calls quickly enough? You are going to be so shocked when you put that out because we're going to teach you this afternoon helped to create a private google doc survey like the one that you filled in for may that khun b e mailed directly to every one of the clients that you have photograph so you can ask those questions and get the hashes feedback you could possibly get to find out what you did wrong all right?

Why do I feel like I'm so firm about this? Because I feel like what I'm dealing with and I know for a lot of people it's true is what I'm dealing with is a lot of empathy, a lot of people that are not taking action around this area, and I understand that I highlighted marketing my business, I like it now I learned to like it, but I'll tell you why I'll explain why?

Because I lent to get excited about what I was creating, and I didn't value the marketing or selling portrait when I was in my portrait business because I didn't bury myself as you well know. And once I learned that, I also learned to value myself and given receive so there's a lot of personal components, I think that block you, but I need to get the perfect balance between an action plan with really good, actionable marketing tips. And they we've got a cd with print rights which is just fusing because nobody knows what print rights are all portrait state by teen through five images teen images fifteen images black box which I don't even know what's in the black box so I don't know that I'd want to buy it and all that you think that that's a great little representation of your business and so then she had this which was information that you needed it was badly designed, you know, pink fund and it was important information to remember for your chute and my all time favorite was no alcohol allowed in the studio and please come sober okay?

It was too wordy it didn't make sense none of that sold the experience to may so what it wasit wass essentially what everybody's done they've gone and designed in information pdf with your information on it but people don'tjust buy information they don't want information what people want is what am I going to get like what's in it? For me I'm the client I'm paying so you're giving me all these numbers for what and what happens if I don't look like any of them? Because that means I can't go there.

And what is it ought to hear? Okay, so it doesn't even accurately communicate what she does or what she's giving or what she's selling. So we challenged my iguana in the cool thing about my plan. A is we actually challenged here on dh. I did the critique of it. So this is the critique and it's actually on my blog's. So if you want to listen to it, listen to it will keep the sound off for this.

Basically, I showed her fierce too, and I told him up. Wanna what? I would critique. I did not do it for her and I did not write her list. I just critiqued it. She went away, she came back and she gave me the second round in the second round. She designed on issue. And I recorded the screen and I recorded my critique.

And then I put it up on the block and I think it's at such a neat critique to see, because you get to see the evolution off her designing, going to the next level now she still head some communication issues.

You know, like it's far as I was saying we were laughing about this and how this didn't work and we were laughing about the paint can that and no alcohol?

And so I had to go through watch the critique because you can hear what I what I do and what I don't like about it it's all my blog's so you can just go down and find it and I can update it if you want, because what I really love is this this is where my po is now, so this is her third design it's the third design and she's been doing this she produced the first one for me in february, the second one on march and this one in april for a rematch rematch table sir in three months she's now here again she listened to that critique that was online and this is what she's come up with she's cleaned up all of her line she's gone full page blade and she's using her before and after she simplified so who?

First two pages and now not that missy album, but now full bleed and it looks more magazine right? Who would look stunning? It's really easy to see what she does and why she does it. Why she does it. Okay, then this she's linked videos she's got behind the scenes pictures and she's showing multiple demographics because that's good marketing that tells me more than one woman will come into my studio and it looks incredible.

I absolutely love this. I love this good for plage bleeding and I love this. I love that at all features in there and that tells me a story. This petey if no longer needs words but you can click here for behind the scenes video. So it's informative it's beautiful it's attractive tells a story.

You proud of this? Okay, you get to hear, be beautiful and celebrate you and then the price list so much better she's no longer selling a makeover with a bonus photo shoot she's now selling a photoshoot which happens to include here and makeup, which is really wonderful she's got her digital for orient folio it's, not print rights or anything like that.

It's a simple digital folio war portrait in an album a five by five album because the public understand that word. And then we've got the ultimate glamour collection and that two biggest price, biggest package, highest price line right there.

So she's educating she's enticing, she simplified it and it says, call me for a personal consultation and before it had something about women in mirror. So to me, the evolution off this design is absolutely phenomenal when I go back and species, when I see the secret, could take the one that I put on my block because I think the evolution of this is incredible, especially when I look at this girl here and also she's gone with an issue magazine, which I'm going to talk about soon, so just hold tight.