Facebook ad type and goal for content download pdf

Not really. In reality, many of the Facebook Ad type campaign objectives overlap, and you could use multiple ad types to accomplish the same objective. Additionally, Facebook has many different options for you to choose from once you pick a campaign objective, which means choosing an ad type isn't even half of the battle.

Access Now. Learn from the best! We've compiled our 50 favorite Facebook advertisements for you to look over and get inspired by. Check out this exclusive lookbook to see which ads stand out to you. Before you begin any ad campaign, you first need to determine what the goal of your campaign is. Are you trying to drive conversions on your website? Drive attendance for an upcoming event? Simply get more customers to your local store?

Don't just come up with a campaign around which ad type you want to use. Instead, start with your own marketing needs and build your ad around it. Once you've defined the goal of your ad campaign, take a look at the different Facebook Ad types available to you.

Luckily, you already know what each of the ad types are. Choose the type most relevant to your goals. You probably noticed Facebook has multiple ad types you could use for a single objective. If your goal is to drive downloads for an ebook, for example, you could use any one of the following options:.

Once you've chosen which ad types are most applicable to your needs, choose the one you think will work best for you campaign. Or, use the same creative, copy, and targeting options to set up a campaign test using different ad types and see if one performs better than the other.

One great feature of Facebook's Ads Manager tool is the wide range of creative and layout options you have available to you. Not only can you choose between image, video, photo grid, and carousel layouts, you can also customize your ads for mobile and desktop audiences. Facebook also has lots of different calls-to-action you can use on your ads, or you can choose not to use one at all! As you run different ad campaigns, make sure to test and analyze what works best for your audience. Don't just stick to one ad type for all of your campaigns.

Instead, make sure you're optimizing your ads for the right campaign objectives. Try out different Facebook Ad types and different ad campaigns to optimize your ad strategy for your audience. Creating the draft of your ad is only half the battle. The other half is figuring out how to target the right audience for your ads campaign. Once you've defined your campaign objective, selected your ad type, created your ad, and targeted the right audience, it's time to analyze your results.

Remember: digital advertising is all about testing, analyzing, and optimizing future ad campaigns over time. Make sure you follow this important final important step, and you'll be on your way to implementing a high-ROI ads strategy in no time. We just put together this in-depth guide on Facebook Lead Ads. It'll help you learn everything you need to know about optimizing lead generation ads that allow users to submit forms to you without ever leaving Facebook.

Check it out here or click the banner below. Originally published Jan 3, PM, updated June 11 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software. CMS Hub Content management system software.

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Create an Ad. Image Video Carousel Collection. Advertise with Confidence Help people discover your brand across Facebook products. Design your ad using various formats, placements and objectives to meet your business goals. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement.

Create an. Image Ads Drive people to destination websites or apps through high-quality and engaging visuals. Use your own images or create an ad with stock photos to tell your story. Get image ad specifications Learn more about image ads. Video Ads Show off product features and draw people in with sound and motion.

Upload a video you created or create one in Ads Manager using our video creation tools. Get video ad specifications Learn more about video ads. Carousel Ads Display up to ten images or videos within a single ad, each with its own link. Use carousel ads to show different images of the same product, or create one long photo that people can swipe. Get carousel ad specifications Learn more about carousel ads.

Collection Ads Encourage shopping by displaying items from your product catalog—customized for each individual. Use our dynamic options to showcase your products in various ways. Get collection ad specifications Learn more about collection ads. Was this page helpful? Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page.

Create a Page. Create an Ad. Ad Formats. How should you tell your story? Photo Photo ads offer a clean, simple format to feature engaging imagery and copy. Something Went Wrong. Video Tell your story with sight, sound and motion. Stories Stories are a customizable, edge-to-edge experience that lets you immerse people in your content.

Messenger Messenger ads help people start conversations with your business. Carousel Carousel ads let you showcase up to ten images or videos in a single ad, each with its own link.

Slideshow Slideshow ads are video-like ads made of motion, sound and text. Collection Collection ads let people discover, browse and buy what you offer.

Playables Playable ads offer people an interactive preview before they download an app. Add an Instant Experience to your ad. Get Started. Was this page helpful? Discover how Facebook ads could help drive results for your business. Ready to make an ad? Go to Ads Manager. Facebook Pages. Instagram Profiles. Facebook Ads. Messenger Ads. Instagram Ads. Set Up a Facebook Page. Getting Started with Messenger.

Grow Online Sales. Measure and Optimize Ads. View All Goals. Business Types. Consumer Packaged Goods.