Benchmarks for marketing funnel app download purchase

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He's an avid traveler, coffee connoisseur, and tech enthusiast, and he shares his thoughts on each over Twitter. For a mobile app, app ratings are the best way to showcase how good it is. Ratings build social proof, and studies show that social proofs go a long way in enticing the customer to download the app.

App stores allow you to add information about your mobile app by creating a dedicated page. You can even add a video. So, use it to your best possible advantage. As stated above, getting your user rating to 4 stars or above can serve as the biggest trust factor. You need to work towards achieving this goal. Although the primary goal of conversion in mobile app marketing is to get the customer to download the app, its meaning may vary depending on business needs.

For some conversion might be an in-app purchase while for others it could be a subscription to the app. Based on what the definition of conversion is for your business, you need to work on the strategies for mobile app marketing.

Just like traditional marketing, the mobile app conversion funnel also revolves around building relationships. The only thing is that you get a little less opportunity to interact with the customer. It is an age-old fact that, in the world of marketing, acquiring a new customer can cost a business many times more than retaining a customer. Great customer service and making sure that you are in constant touch with your customers are great ways to achieve this.

By asking for feedback, you are staying in constant touch with the customer, and also getting to know how you can improve. Reward programs — another great way to keep your customers using your mobile app for the long haul is by offering special reward programs for mobile users; for instance, encourage them to use mobile apps to make a purchase and, in return, give them a great discount.

An app funnel is a kind of like a traditional marketing funnel in a lot of ways. The main notable difference is your reliance on the app stores to fulfill your app and, in a lot of cases, bring in new users. Because of that, we know that mobile app funnels are very different beasts than a traditional marketing funnel with trigger marketing and marketing automation. One thing is for sure, you'll need a lot of email marketing to pull it off! At the end of the day, you have a bunch of people who are downloading your app from a marketplace.

Then, you have a smaller subset of people who are buying something through in-app purchases. They are paying money for the app, functionality, or something delivered within the app itself. The difference with app marketing is that marketplaces are the biggest traffic sources originally. You can drive your traffic, which we'll talk about, but a lot of app developers are simply hoping that their app takes off in the app store itself.

Most mobile apps are going to be installed on either Google Play or from the iOS app store. That's where the apps are going to physically be located and fulfilled.

However, this figure fluctuated greatly between categories and should therefore be handled with caution. For instance, the highest average conversion rate was observed in the Weather category, with an average CVR of The average conversion rate on the US App Store was However, this metric varied widely between different categories. Source: www. In , the average install rate on the US App Store was 3. The install rate can vary between categories.

From search or browse results, apps in the Shopping category converted store visitors at the highest rate of 9. The average app install rate on the US App Store was 3. What were the average conversion rates and install rates on the App Store and Google Play Store in ?