Tebeaux dragga essentials of technical communication free download

It is simple enough for even very young children to understand. Handwashing gives children and adults a chance to take an active role in their own health. Once kids learn how to properly wash their hands, they can—and often do—show their parents and siblings and encourage them to wash hands, too.

This can help family members get sick less often and miss less work and school. Despite widespread knowledge of the importance of handwashing, there is still room for improvement. For more details, visit www. Handwashing: A Family Activity. Handwashing gives people the opportunity to take an active role in their own health. Most handwashing studies have focused on child care or health care settings.

The few that have looked at corporate settings show that promoting clean hands results in fewer employee sick days. Improving Health Germs can spread quickly. A healthier community means healthier employees. Sick employees are less productive even when they come to work. They may also spread illness to others at work. Handwashing: A Corporate Activity. You might have to decide quickly—in minutes or seconds. If this is the situation you find yourself in, think of individuals in your company or in your profession you admire for their integrity and good judgment: it could be a favorite colleague, a supervisor, or a mentor.

Your Professional Obligations None of us are isolated individuals, operating entirely separate from the traffic of human society. Your ethical obligations are several, often intersecting, and from time to time competing. You must share information with your colleagues that will improve the practices of your profession, clarify understanding, offer new insights, and promote better training of new students of your discipline.

You must communicate in a manner that brings credit to your profession and inspires the next generation to want to study and join your profession.

You also have a responsibility to use no more than your fair share of the resources allotted and to take no more than your fair share of the credit or blame given. Your decisions and actions on the job could allow communities to thrive in resilient and sustainable environments or to be poisoned by private greed and callous disregard for civic aspirations.

Also keep in mind that something could be legal but still unethical: for example, while it might be legal in your city to build a chemical storage facility adjacent to a hospital, the danger to immobilized patients from a chemical explosion—and their inability to evacuate quickly—might make this choice of location unethical. You would have to weigh the risk to the public versus the jobs that would be created in your city and the potential profits for your company.

Typically, none of your choices will be entirely satisfactory, and from time to time all your choices will be unsatisfactory. You will have to juggle your various obligations and determine which has priority. You also have important responsibilities to yourself, your profession, your schools and teachers, your colleagues, and the public itself. You will have to make every effort to avoid being either submissive or self-righteous.

Codes of Conduct and Standards of Practice Your professional association and your employing organization will each have codes of conduct that specify their expectations regarding appropriate behavior on the job.

Many disciplines, such as engineering, accounting, medicine, and financial management, have specific regulations for professional conduct and for standards of practice. Continuing education and periodic testing on these rules may be a part of your certification.

Violation of these rules can carry heavy penalties, particularly because these disciplines involve the health and financial resources of clients. Even if you are not an engineering major, you can see how the National Society of Professional Engineers dictates how engineers conduct their work.

As members of this profession, engineers are expected to exhibit the highest standards of honesty and integrity. Engineering has a direct and vital impact on the quality of life for all people.

Accordingly, the services provided by engineers require honesty, impartiality, fairness, and equity, and must be dedicated to the protection of the public health, safety, and welfare.

Engineers must perform under a standard of professional behavior that requires adherence to the highest principles of ethical conduct. Fundamental Canons Engineers, in the fulfillment of their professional duties, shall: 1.

Hold paramount the safety, health, and welfare of the public. Perform services only in areas of their competence. Issue public statements only in an objective and truthful manner. Act for each employer or client as faithful agents or trustees. Avoid deceptive acts. Conduct themselves honorably, responsibly, ethically, and lawfully so as to enhance the honor, reputation, and usefulness of the profession.

Rules of Practice 1. Engineers shall hold paramount the safety, health, and welfare of the public. Engineers shall approve only those engineering documents that are in conformity with applicable standards. Engineers shall not reveal facts, data, or information without the prior consent of the client or employer except as authorized or required by law or this Code. Engineers shall not permit the use of their name or associate in business ventures with any person or firm that they believe is engaged in fraudulent or dishonest enterprise.

Engineers shall not aid or abet the unlawful practice of engineering by a person or firm. Engineers having knowledge of any alleged violation of this Code shall report thereon to appropriate professional bodies and, when relevant, also to public authorities, and cooperate with the proper authorities in furnishing such information or assistance as may be required.

Engineers shall perform services only in the areas of their competence. Engineers shall undertake assignments only when qualified by education or experience in the specific technical fields involved.

Engineers shall not affix their signatures to any plans or documents dealing with subject matter in which they lack competence, nor to any plan or document not prepared under their direction and control. Engineers may accept assignments and assume responsibility for coordination of an entire project and sign and seal the engineering documents for the entire project, provided that each technical segment is signed and sealed only by the qualified engineers who prepared the segment.

Engineers shall issue public statements only in an objective and truthful manner. Engineers shall be objective and truthful in professional reports, statements, or testimony. They shall include all relevant and pertinent information in such reports, statements, or testimony, which should bear the date indicating when it was current.

Engineers may express publicly technical opinions that are founded upon knowledge of the facts and competence in the subject matter. Engineers shall issue no statements, criticisms, or arguments on technical matters that are inspired or paid for by interested parties, unless they have prefaced their comments by explicitly identifying the interested parties on whose behalf they are speaking, and by revealing the existence of any interest the engineers may have in the matters.

Engineers shall act for each employer or client as faithful agents or trustees. Engineers shall disclose all known or potential conflicts of interest that could influence or appear to influence their judgment or the quality of their services. Engineers shall not accept compensation, financial or otherwise, from more than one party for services on the same project, or for services pertaining to the same project, unless the circumstances are fully disclosed and agreed to by all interested parties.

Engineers shall not solicit or accept financial or other valuable consideration, directly or indirectly, from outside agents in connection with the work for which they are responsible. Engineers in public service as members, advisors, or employees of a governmental or quasi-governmental body or department shall not participate in decisions with respect to services solicited or provided by them or their organizations in private or public engineering practice.

Engineers shall not solicit or accept a contract from a governmental body on which a principal or officer of their organization serves as a member. Engineers shall avoid deceptive acts.

They shall not misrepresent or exaggerate their responsibility in or for the subject matter of prior assignments.

Brochures or other presentations incident to the solicitation of employment shall not misrepresent pertinent facts concerning employers, employees, associates, joint venturers, or past accomplishments. Engineers shall not offer, give, solicit, or receive, either directly or indirectly, any contribution to influence the award of a contract by public authority, or which may be reasonably construed by the public as having the effect or inte nt of influencing the awarding of a contract.

They shall not offe r any gift or other valuable consideration in order to secure work. They shall not pay a commission, percentage, or brokerage fee in order to secure work, except to a bona fide employee or bona fide established commercial or marketing agencies retained by them. Professional Obligations 1. Engineers shall be guided in all their relations by the highest standards of honesty and integrity. Engineers shall acknowledge their errors and shall not distort or alter the facts.

Engineers shall advise their clients or employers when they believe a project will not be successful. Engineers shall not accept outside employment to the detriment of their regular work or interest. Before accepting any outside engineering employment, they will notify their employers. Engineers shall not attempt to attract an engineer from another employer by false or misleading pretenses.

Engineers shall not promote their own interest at the expense of the dignity and integrity of the profession. Engineers shall at all times strive to serve the public interest. Engineers are encouraged to participate in civic affairs; career guidance for youths; and work for the advancement of the safety, health, and well-being of their community. If the client or employer insists on such unprofessional conduct, they shall notify the proper authorities and withdraw from further service on the project.

Engineers are encouraged to extend public knowledge and appreciation of engineering and its achievements. Engineers are encouraged to adhere to the principles of sustainable development1 in order to protect the environment for future generations.

Engineers shall avoid all conduct or practice that deceives the public. Engineers shall avoid the use of statements containing a material misrepresentation of fact or omitting a material fact. Consistent with the foregoing, engineers may advertise for recruitment of personnel. Consistent with the foregoing, engineers may prepare articles for the lay or technical press, but such articles shall not imply credit to the author for work performed by others.

Engineers shall not disclose, without consent, confidential information concerning the business affairs or tec hnical processes of any present or former client or employer, or public body on which they serve.

Engineers shall not, without the consent of all interested parties, promote or arrange for new employment or practice in connection with a specific project for which the engineer has gained particular and specialized knowledge. Engineers shall not, without the consent of all interested parties, participate in or represent an adversary interest in connection with a specific project or proceeding in which the engineer has gained particular specialized knowledge on behalf of a former client or employer.

Engineers shall not be influenced in their professional duties by conflicting interests. Engineers shall not accept financial or other considerations, including free engineering designs, from material or equipment suppliers for specifying their product. Engineers shall not accept commissions or allowances, directly or indirectly, from contractors or other parties dealing with clients or employers of the engineer in connection with work for which the engineer is responsible.

Engineers shall not attempt to obtain employment or advancement or professional engagements by untruthfully criticizing other engineers, or by other improper or questionable methods. Engineers shall not request, propose, or accept a commission on a contingent basis under circumstances in which their judgment may be compromised.

Engineers in salaried positions shall accept part-time engineering work only to the extent consistent with policies of the employer and in accordance with ethical considerations. Engineers shall not, without consent, use equipment, supplies, laboratory, or office facilities of an employer to carry on outside private practice. Engineers shall not attempt to injure, maliciously or falsely, directly or indirectly, the professional reputation, prospects, practice, or employment of other engineers.

Engineers who believe others are guilty of unethical or illegal practice shall present such information to the proper authority for action. Engineers in private practice shall not review the work of another engineer for the same client, except with the knowledge of such engineer, or unless the connection of such engineer with the work has been terminated. Engineers in governmental, industrial, or educational employ are entitled to review and evaluate the work of other engineers when so required by their employment duties.

Engineers in sales or industrial employ are entitled to make engineering comparisons of represented products with products of other suppliers.

Engineers shall conform with state registration laws in the practice of engineering. Engineers shall give credit for engineering work to those to whom credit is due, and will recognize the proprietary interests of others. Engineers shall, whenever possible, name the person or persons who may be individually responsible for designs, inventions, writings, or other accomplishments. Engineers using designs supplied by a client recognize that the designs remain the property of the client and may not be duplicated by the engineer for others without express permission.

Engineers, before undertaking work for others in connection with which the engineer may make improvements, plans, designs, inventions, or other records that may justify copyrights or patents, should enter into a positive agreement regarding ownership. The employer should indemnify the engineer for use of the information for any purpose other than the original purpose.

Engineers shall continue their professional development throughout their careers and should keep current in their specialty fields by engaging in professional practice, participating in continuing education courses, reading in the technical literature, and attending professional meetings and seminars. Engineers and firms may individually refuse to bid for engineering services. Clients are not required to seek bids for engineering services. Federal, state, and local laws governing procedures to procure engineering services are not affected, and remain in full force and effect.

State societies and local chapters are free to actively and aggressively seek legislation for professional selection and negotiation procedures by public agencies.

State registration board rules of professional conduct, including rules prohibiting competitive bidding for engineering services, are not affected and remain in full force and effect. State registration boards with authority to adopt rules of professional conduct may adopt rules governing procedures to obtain engineering services.

The Code deals with professional services, which services must be performed by real persons. Real persons in turn establish and implement policies within business structures.

The Code is clearly written to apply to the Engineer, and it is incumbent on members of NSPE to endeavor to live up to its provisions. This applies to all pertinent sections of the Code. We meet the terms of contracts we undertake. To the best of our ability, we provide truthful and accurate communications. We also dedicate ourselves to conciseness, clarity, coherence, and creativity, striving to meet the needs of those who use our products and services. We alert our clients and employers when we believe that material is ambiguous.

We attribute authorship of material and ideas only to those who make an original and substantive contribution. We do not perform work outside our job scope during hours compensated by clients or employers, except with their permission; nor do we use their facilities, equipment, or supplies without their approval.

When we advertise our services, we do so truthfully. We disclose business-sensitive information only with their consent or when legally required to do so.

We obtain releases from clients and employers before including any business-sensitive materials in our portfolios or commercial demonstrations or before using such materials for another client or employer.

We negotiate realistic agreements with clients and employers on schedules, budgets, and deliverables during project planning. Then we strive to fulfill our obligations in a timely, responsible manner. We serve the business interests of our clients and employers as long as they are consistent with the public good. Whenever possible, we avoid conflicts of interest in fulfilling our professional responsibilities and activities. If we discern a conflict of interest, we disclose it to those concerned and obtain their approval before proceeding.

We advance technical communication through our integrity and excellence in performing each task we undertake. Additionally, we assist other persons in our profession through mentoring, networking, and instruction. We also pursue professional self-improvement, especially through courses and conferences. Other professional associations publish highly detailed regulations to specify ethical practice in their field, such as the page code of conduct of the American Institute of Certified Public Accountants or the page code of medical ethics of the American Medical Association.

This could be a brief list of things to do and things to avoid doing or a comprehensive discussion of policies and procedures. Both codes of conduct and standards of practice might also be the access point to a wider array of ethics resources, including frequently asked questions, instructional videos, and helplines for reporting violations and soliciting advice.

Familiarize yourself with the codes of conduct or standards of practice that regulate ethical communication for your company and your profession: you might have to interpret and cite their guidelines to justify your decisions regarding ethical dilemmas on the job. Your knowledge of the available information materials about ethics will reinforce your credibility, support your judgment, and insulate you from intimidation.

Recognizing Unethical Communication Writing clearly, accurately, and effectively is a crucial part of your job. And once a document leaves your control, it takes on a life of its own.

It provides evidence of your work, the quality of your work, and the ethical standards by which you work. Every document you write is evidence of your integrity.

Essential to communicating ethically is to recognize the ways in which colleagues or supervisors on the job might violate or disregard standards of practice. Chief among the possibilities include plagiarizing, deliberately using imprecise or ambiguous language, manipulating statistics, using misleading visuals, promoting prejudice, failing to make information accessible, and distributing misinformation.

Plagiarism and theft of intellectual property. On the job, you may be respon- sible for the security of five kinds of intellectual property: 1. Copyrightable Material: A composition of original material fixed in a tangible medium, such as books, journals, software applications, computer programs, video or audio recordings, and illustrations. This includes materials available in digital files, e-mail messages, and website pages.

Trademark: A display of words or symbols communicated in text, illustrations, or sounds that identifies and distinguishes the goods and services of a manufacturer or supplier, such as the name or logo of a company. Invention: A new and unique design, device, method, or process that is subject to patent protection. Tangible Research Property: Tangible items created during research related to copyrightable materials, trademarks, trade secrets, and inventions, such as databases, diagrams, drawings, notes, prototypes, samples, and associated equipment and supplies.

If the borrowing is extensive, however, permission is necessary. On the job, writers will often recycle the words and images from various documents of their company without identifying the original source. They will readily lift paragraphs from the corporate website, for example, to use in a business letter to a potential client, or they will borrow a table or a graph from the annual report to use again in a proposal to a potential funding agency.

Such recycling of material—or boilerplate—is efficient, and it is entirely legal and ethical as long as the participating writers recognize and allow this sharing of effort. In such cases, the words and images that are being recycled are the intellectual property of the company itself. If you have doubts about the propriety of such recycling within your company, ask the writer directly for his or her permission.

To use the words, images, or ideas of others without attribution is plagiarism. It constitutes a theft of intellectual property and is highly unethical and potentially illegal. Your intentions are immaterial; that is, it would be plagiarism if it were deliberate or if it were entirely inadvertent.

You must, therefore, be especially cautious to avoid plagiarism: your organization could find itself the subject of a criminal case or a civil suit, and you could lose your job and your reputation. Note also that material is automatically copyrighted as soon as it is created: it need not carry a copyright notice, and the copyright need not be registered with the US Copyright Office copyright. If you quote a source including material from e-mail messages, blog postings, or video clips , put the borrowed material inside quotation marks or display it in a separate indented paragraph and specify the source.

It is processed as a liquid through the application of pressure. As the temperature of the ethylene oxide increases, the pressure in the feed line will correspondingly increase. The feed line was not insulated or cooled. North Plant, Elkhart, Indiana. EPA R Washington, DC. The following summary would constitute plagiarism even if the source were cited. Pressure is applied to process it as a liquid. As the temperature of the ethylene oxide rises, so does the pressure in the feed line.

The next summary would be considered ethically appropriate. Note how the order of the sentences as well as the words have been substantially changed. Nevertheless, the source of the information must still be identified: Ethylene oxide was pressurized as a liquid in a feed line that was neither insulated from external temperatures nor subjected to any kind of special cooling. Increased pressure from the boiling chemical inside the feed line caused the line to rupture, resulting in the explosion.

If the borrowing is a substantial portion of the original source e. Acknowledge the source. Request permission from the owner of the intellectual property.

The extensive borrowing of copyrighted material will ordinarily be permitted but often with restrictions and often for a cost. You may contact the copyright owner directly or make your request through a service such as the Copyright Clearance Center copyright.

In this case, the borrowed material carries a note indicating both the source and the receipt of permission: From Multiculturalism and Interculturalism: Debating the Dividing Lines, by Nasar Meer, Tariq Modood, and Ricard Zapata-Barrero. Copyright by Oxford University Press. Reprinted by permission. Five Techniques to Relieve Anxiety [Video]. Adapted by permission. Creative Commons creativecommons. The only stipulations are that you must abide by the licensing conditions and you must cite the source of the material.

Some materials are licensed to allow derivative creations or adaptations, while other materials may be modified only with the explicit permission of the creator. For materials in the public domain i. Deliberately imprecise or ambiguous language. Writers can imply that things are better or worse than they really are through their choice of words. Negative assertions, in particular, will confuse and deceive readers.

Manipulation of numerical information. Manipulated statistics are a leading source of deception. For example, the writer of a recommendation report tries to give the impression that a controversial change in corporate policy on information privacy has wide support. Use of misleading illustrations.

Like words, illustrations have the capacity to mis- represent and mislead. For example, a company of one hundred employees has three who have physical disabilities. In the recruiting materials it carries to college campuses, the company displays photographs of a dozen of its employees doing different jobs, including all three of its people with physical disabilities. This portrayal constitutes unethical communication because it implies that people with physical disabilities constitute 25 percent of the employees—a gross distortion of the real situation.

Prospective job candidates would be substantially deceived about the diversity of colleagues and the working environment this company offers. Or consider a line graph, such as shown in Figure 3—3, that might be given to prospective clients of ABC Manufacturing. Here, we see a picture of volatile change year to year. Viewers of this line graph would be given only the impression of relative stability.

Prospective clients would be thoroughly deceived and would be quite surprised if ABC failed to meet its production goals in a subsequent year. Promotion of prejudice. Writers also communicate unethically by voicing prejudice through their choice of words and illustrations. If you use titles for men but not for women e. William Jones, advertising manager, and Harriet Smith, operations manager , you make women seem less credible and authoritative. Your ethical obligation requires you to offer only valid and reliable findings, fair and unbiased analyses, and logically justified conclusions.

Failing to make information accessible. Your job as a communicator is to make pertinent information readily and equally available to your audience regardless of their physical abilities.

This obligation applies to text and images as well as audio and video materials. Make your text easy for assistive technologies to navigate by keeping the display as simple as possible.

Support your illustrations with textual descriptions of the images. Failure to make information accessible injures the individuals thus excluded and indicates your disregard for their merits and dignity. Your insensitivity also damages your reputation and the reputation of your organization. Uncritical use of information. On the Internet especially, you will find all kinds of erroneous information, manipulated images, distorted depictions, and dubious claims. If you use the material you find without judging its accuracy, assessing the credibility of your sources, or verifying validity across multiple sources, you could easily be distributing dangerous and damaging misinformation.

Your negligence here makes you look both unethical and inept. To build a reputation for integrity, you must exercise caution and accept responsibility for the accuracy of the information you communicate. You have just prepared a report indicating that fatal bird collisions with the wind turbines at Sweetwater are at a new high for the third consecutive quarter.

You know this evidence of a persistent and growing hazard to migratory birds will trigger a visit from regulators and a potential interruption of operations. It might also cost us jobs. And the publicity will be terrible—antagonizing the environmentalists and discouraging investors.

You must report this information as you know it. You recognize that Driscoll will disagree with your decision and will likely share the letter with his bosses.

Question: Why should you write to Driscoll instead of just telling him? However, the high mortality rate cannot be viewed as a mere technicality. Excessive fatal collisions put us in legal jeopardy as well as do callous injury to bird populations. As soon as we have the okay from the corporate office for expenditures, I will assess the situation and determine a suitable fix.

I believe that accurately reporting the statistics will positively contribute to our reputation and the integrity of this company. Questions: Do you believe this response will be satisfactory?

You also keep a copy on your computer. You are satisfied that you have followed the actions required by the NSPE code of ethics. Driscoll is annoyed but quiet, and you assume that he has resigned himself to your decision. Soon thereafter you leave Sweetwater for a supervisory position at the Albuquerque facility. It appears that scores of fatal collisions of migratory birds, including eagles, at the Sweetwater Wind Facility were never reported to the Fish and Wildlife Service and no mitigation efforts were instituted.

Wisely, you still have a copy of your report on your computer as well as a copy of your message to Driscoll. After both legal entities clear you of any responsibility for the failure to report, you decide to write an internal memo to the engineers who answer to you in your new job about the importance of effective communication and of following engineering ethics in all situations.

In case you were unaware, Ventus Power has been cited by the US Department of Justice for violations of the Migratory Bird Treaty Act in failing to report fatal collisions of migratory birds including eagles with the turbines at the Sweetwater Wind Power Facility. An investigation by the company identified the persons at fault, and they have been appropriately reprimanded. As some of you may know, I served at one point as the engineer in charge of wildlife impact monitoring at the Sweetwater facility and, as such, found myself one of the first to be questioned about bird collisions.

I had to report unacceptable mortality levels and advised mitigation efforts while in my position. Because I followed proper reporting procedure, the company will not bring any litigation or punishments against me. These guidelines can also safeguard you. Introduction At some point in your career you may have to report an issue you are experiencing, especially issues of ethical violations. Remember that we are bound at all times to our code of ethics.

These guidelines keep us, our customers, and our company safe. Operations or procedures done in an unethical manner may lead to people being hurt or killed, can bring litigation against our company, and will lead to the termination of any employees found in violation.

For this reason, it is extremely important that everyone follow proper procedures for communications and reporting so that problems can be dealt with as quickly as possible and so that you can be sure you will not be considered a responsible party. Everyday Communication These communications include project reports and other regular incremental reports. They need to be written as simply as possible with an emphasis on any items or issues that need immediate attention from your supervisor.

Supervisors use their direct subordinates as their eyes and ears on projects, looking for any problems or issues that will require their action.

Remember, if something needs to be fixed, it should be mentioned. Special Cases These special cases occur whenever a serious problem exists. This should be obvious, such as anything that could lead to lawsuits against our company, any time product quality is not at an acceptable level, and especially any time you feel you are being asked to violate the code of ethics. These situations require your full attention. For these reports, tell events exactly as they appear to you, including background information that clearly defines the problem you are facing, any efforts you have made to correct the problem, and any assistance you need to solve it.

Send copies of your letter to whoever needs to know this information. Normally this will be your supervisor and anyone else in your department who works with the affected system. With proper reporting procedures, we can make sure that all problems are dealt with properly and that everyone remains safe.

So be smart and keep our customers, our company, and your career safe by always reporting issues. Thank you for your time and continued efforts to make this company the best that it can be.

Questions: How effective is this memo at explaining the importance of following a code of conduct, of acting ethically, and of communicating clearly? What changes would make it more persuasive or inspiring for the intended readers? Managing Unethical Situations Always keep in mind that unethical behavior has potentially serious consequences. It could damage your reputation as well as cost you your job and your ability to find a new job.

You could forfeit the right to practice your profession. You could also be subject to civil suits for damages caused by your unethical behavior. If your actions were also illegal, you could be fined or jailed. Instead, explain your dilemma carefully. Ask the individual to clarify the request. Note also that people of different cultures might have different ethical perspectives. Here again it might be a case of competing right answers instead of a question of right or wrong.

Review the code of conduct of your profession or company for passages that might support or challenge your position.

If you see something occurring on the job that you think is unethical, discuss the situation with your supervisor or mentor in writing, if possible. If your investigation fails to satisfy you that the activity is justified, consider your several ethical obligations, including to yourself, to your profession, and to the public.

Always make the decision that you could live with if your decision were made public—the decision that would make your parents and teachers proud of you. As a final piece of advice, keep in mind that you bring two important credentials to a job: a knowledge of your field and a reputation for integrity. What are the specific aspects of this dilemma that make you uncomfortable?

What are your competing obligations in this dilemma? What advice does a trusted supervisor or mentor offer? What are you unwilling to do? What are you willing to do? How will you explain or justify your decision? Visit the website of two major employers in your field. Locate the code of conduct for each. What are the similarities and differences in the two codes of conduct? What are the values that each employer espouses?

What does each employer expect from its employees? What does each employer expect from its executives? What can you tell about each employer from the code of conduct?

Based on your review of the two codes of conduct, which employer would you prefer to work for? Summarize your findings in a memo, and share this memo with your colleagues.

The Ethisphere Institute ethisphere. Do you agree or disagree with this assessment? Report your findings in a slide presentation addressed to majors in your field. You have been assigned as the project manager for a new bridge that your company hopes to build in a foreign city.

In the taxi on the way to the building site, you ask the vice president about the gift. He smiles and changes the subject of conversation, but you are still worried that the gift giving was unethical and might also be illegal. Managing this project would give a real boost to your career. It could lead to more international opportunities and higher visibility in your profession as well as executive positions at your company and possibly job offers from prestigious competitors.

It could also terminate your career if it were determined that you were involved in bribing a foreign official.

What should be your next steps in addressing this dilemma? What sources of information could you consult—about applicable laws, about ethics, about intercultural communication? Published by Oxford University Press. Need help ASAP? Connect with one of our tutors now. By Elizabeth Tebeaux; Sam Dragga.

Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. A Strategic Guide to Technical Communication incorporates useful and specific strategies for writers to create aesthetically appealing and usable technical documentation.

These strategies have been developed and tested on a thousand students from a number of different disciplines over twelve years and three institutions. The second edition adds a chapter on business communication, reworks the discussion on technical style, and expands the information on visual communication and ethics into free-standing chapters.

Particular attention is paid throughout to the needs of Canadian students. Business writing that gets results The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers—the people you communicate with at work—are no different. So how can you make your communications stand out and get the job done?

From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing. Draft reports, proposals, emails, blog posts, and more Employ editing techniques to help you craft the perfect messages Adapt your writing style for digital media Advance your career with great writing In today's competitive job market, being able to write well is a skill you can't afford to be without—and Business Writing For Dummies makes it easy!

Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning outcomes at the start of each chapter to help students gain more from their reading.

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design—from students to seasoned professionals.

Filled with new examples and case studies, Usability Testing Essentials, 2nd Edition is completely updated to reflect the latest approaches, tools and techniques needed to begin usability testing or to advance in this area.

Includes all testable terms, concepts, persons, places, and events. Cram Just the FACTS studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram is Textbook Specific. Accompanies: This item is printed on demand. Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication PTC.

The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments.

This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions.

Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Nicometo, Kirk St. Designing Engineers First Edition is written in short modules, where each module is built around a specific learning outcome and is cross-referenced to the other modules that should be read as pre-requisites, and could be read in tandem with or following that module.

The book begins with a brief orientation to the design process, followed by coverage of the design process in a series of short modules. Technical Writing: A Practical Guide for Engineers, Scientists, and Nontechnical Professionals, Second Edition enables readers to write, edit, and publish materials of a technical nature, including books, articles, reports, and electronic media.

These examples illustrate how a publication originates as well as various challenges and solutions. The second edition contains new material in every chapter including new topics, additional examples, insights, tips and tricks, new vignettes and more exercises.

Appendices have been added for writing checklists and writing samples. The references and glossary have been updated and expanded.