Best google analytics reports for file downloads

Use this free Google Analytics report template to get an in-depth performance overview of your website. Sign up for a 7-day trial and get access to the Instagram reporting template and other Whatagraph features for free.

Instantly track your website performance by using a pre-build report. This report has been built to cover metrics like sessions, users, conversions, performance by source, medium, and device. Get a brief summary that includes all the essential Google Analytics metrics.

Assess the user behavior data and see how visitors are interacting with the content on your site. Dive deep into the traffic acquisition and most prevalent pages along with their metrics. To create this report, sign in to your Google Analytics account, then navigate to your view. Instead, they most likely occurred AFTER the person landed on the homepage and then navigated to a different page Probably a product page, then a checkout page, then a confirmation page.

And this one gives you a detailed view into your ecommerce sales broken out by product. Here you can see, at a glance, how much revenue you generated from each product. This is another high-level report that can reveal some important insights if you simply look for the things that stand out. But 2 rows lower, you had 7 purchases resulting in 21 total units sold—which means people are buying more than 1 at a time.

This gives you even more insight into the buying habits of your website visitors, which you can use to better optimize your site for more purchases and revenue. And once again, you can segment this report by a secondary dimension to get even more focused data. Digging down into the data, you might notice that your top-selling product brings in 10x more revenue from deal sites than it does from organic traffic:. In this case, you might want to spend less time on SEO and more time on getting featured on more deal sites.

You can also segment by landing page to find out which landing pages are resulting in the most sales of each product:. And that makes sense when you think about it. So you would expect to see a high conversion rate from those visitors. Applying these secondary dimensions can reveal some really useful insights. For instance, which traffic sources or blog posts are leading to the most sales of your best-selling products?

What products do people usually end up buying when they arrive on a certain category page? When you know the answers to questions like that, you can start to drive more traffic through your best sources—and to your best landing pages—to increase your sales even more. Part of the reason why Google Analytics seems so complex is because people start clicking around and looking at a dozen different reports at once. But if you look at ONE report at a time, and just focus on making sense of what that one report is telling you….

This is good to know for many obvious reasons and can really help you analyse and optimize your web site. Maybe you should move some content above the fold or see what your readers prefer more text or images and many other useful information. To view your in-page analytics data you first need to install the official Page Analytics Chrome Extension.

Once installed, navigate to a page you want to view in-page analytics and click the Analytics icon in your chrome browser. You should see a screen similar to the one shown below. Move your mouse over the different metrics to get more information. Note: In order to view Google Analytics data in your browser you have to be logged in to Google with an account that has manager role for that website in Google Analytics. By default, Google Analytics shows you statistics by Day and on the main panel you have the option to select by Week or Month.

A useful report, especially if you are selling products or services on your website is to analyze the data by time of day. Knowing what time of the day you receive the most traffic, it can help you make better decisions as to what time to publish your new posts or even adjust your Adwords campaigns and increase the bids during those hours.

There are two ways to do this. First, you can create a new custom report. Another option is to use the secondary dimension and select hour from the drop down menu. You can add hour as a secondary dimension to almost any report you create. Google Analytics has a number of reports that cover everything that is happening on your website. If you are starting out now the best approach is to familiarize yourself with the basic reports outlined above. These reports will give you enough data to analyze to understand how much traffic you get to your website and from where.

As you become more experienced, you can start using segments and advanced filters to drill down and learn how to use Google analytics to boost your SEO. It is enabled by default and will track what you need. Learn more. Finally, if some downloads are super important to your business, you can create a Google Analytics goal for that.

But in a nutshell, there are 3 main things you should know as a total beginner there are actually more things to know when you advance :. And for this setup, this is exactly what we will do — create the aforementioned items in the container so that they would track PDF downloads and send that data to Google Analytics. For this specific example, we need just one click-related variable — Click URL. But I can guarantee that you will also need other Click variables very soon.

That way, you will make them available in your Google Tag Manager Container. Think of a tag as a transportation method for your information. If not, get my free GTM for Beginners e-book and learn how to set it in no time. I cannot stress this enough — testing your configuration is super crucial. No matter how cool is your setup; if it sends incorrect data or maybe never works , all your efforts are for nothing.

Enable the preview and debug mode by clicking the Preview button in the top right corner. This blog post explains a very similar issue. Refresh the page and the Preview console must appear at the bottom of your page. If it does not, read this guide. Now, click the PDF link.

Also, try clicking some other random links on your site that are not related to PDF. Click Submit button in the top right corner, enter the Version Name e. You need to have Publish rights in the container to do that. Read this article to learn more. What if I told you that with a single trigger and tag you can automatically track other files as well, for example,.

For that, all you need to do is to update your trigger conditions. Open the trigger that you have created in one of the previous chapters and do this:. That regular expression means that if the clicked link contains. If you want to add more supported file extensions, add a pipe vertical line before the closing parentheses and then enter one more extension.

If you want to save some time in the future, you can check this GTM Container template for tracking file downloads. Download the template, import it and it will automatically create all the tags and variables you need. However, keep in mind that non-real-time a. There is some delay that depends on the traffic volume your GA property is getting. The delay might take minutes, but it also might take hours. GA keeps the right to display the data within 24 hours. You should see your file download events there.

What is a goal? It is an important interaction for your business, a.