Trick .treat.win mcdonalds app downloads steave eastwood

That's really not so bad. Most of the time, you'll probably win a free food item. Fine by me. I'm not one to turn down free food. But, you could score big and win some of the other awesome prizes included in McDonald's' Trick. Halloween game. That's not all you can win, though. Like all good contests, McDonald's' Trick. Think of all the Big Macs you could buy with that money. The contest ends on Wednesday, Oct. Stop by the nearest McDonald's store for your chance to win.

Who knows, you might wind up with a few pieces for a free lunch. The target audience was millennial fast food diners aged 24—39 who were motivated by new experiences and sharable moments. They eat fast food the most often and show a willingness to spend more when it means customizing their order. They are evenly split between males and females and evince a love of Halloween the most popular millennial holiday and a passion for games. Based on research that showed that Halloween-themed experiences strongly resonate with consumers and data that Halloween engagement continues to grow, McDonald's built its creative to heighten customers' sense of choice, their belief in winning, and their affinity for the holiday itself.

The company's creative strategy was rooted in the insight that consumers want real chances of winning — and the real power of choice.

With Trick. When it came to messaging, McDonald's knew there were two keys to success: awareness and relevancy. The company reached customers everywhere they were, launching with a buzzworthy flagship store, dynamic social posts, catchy TV spots, and interruptive packaging. McDonald's unleashed a powerful Halloween-themed campaign that showcased how easy it was to win at McDonald's with multiple ways to play. McDonald's even changed the messaging midstream to focus more on the prize opportunities, driving increased excitement and participation.

Mobile technology was pivotal to Trick. It was so crucial, in fact, that the promotion's entire prize structure and entry method were dependent on new scannable QR code innovations in the McDonald's Global Mobile App.

There are three categories of prizes you can win: instant-win food prizes, instant-win non-food prizes, and sweepstakes tokens. So, what exactly can you win? If you're one of those people who feels like no matter how hard they play, they never win, let me bring some good news your way. There will be million "Trick. Win" game pieces floating around out there, so I'd like to think you are bound to win at least one prize.

Now, you need to know how to play. The first way is to purchase food and drinks from McDonald's. Just like the McDonald's Monopoly game, there will be game pieces attached to food wrappers and drink cups. All you have to do is peel back the game piece to reveal your possible winnings.

Here are the qualifying menu items that come with a single game piece , according to McDonald's:. For larger items, such as the piece Chicken McNuggets and Large Fries, there will be two game pieces affixed to the outside of the box.