Experiential marketing app downloads college students

Experiential Marketing Build Experiences. Become Unforgettable. CMG offers: On-campus advertising College brand ambassadors Event activation in urban areas Nationwide street promotion Experiential guerilla marketing Event model staffing Interested? You Need Campaign Help. We have the expertise to manage your experiential event from start to finish. You Need New Tactics We have innovative ideas and strategies to up your college marketing game.

Be a College Student Marketing Pro! Mobile marketing tours drive awareness, attract attention, and generate results. With experiential college marketing tours, brands have the opportunity to connect, entertain, and educate students.

College sampling is one of the best ways to drive consumer action on campus and is a great way to build brand awareness and introduce new products.

Students love receiving free items and the majority of students that receive product samples on campus go on to purchase that brand. This is a no-brainer college marketing strategy for food and beverage companies, cosmetic brands, fashion and beauty lines, and other companies that can provide a high-quality sample that represents your brand.

College street teams and brand ambassador promotions are a great way for brands to connect with students face to face. With this in mind, college event marketing can be an effective route to take to spark that initial brand relationship with students. The college campus is a place buzzing with activity and excitement, creating an event that breaks through the noise and gets students talking about your brand.

Events can be as simple as handing out samples of products or could offer a more in-depth brand-focused experience that attempts to really create something that sticks in the mind of the student. Create a buzz on campus with a contest that gets people talking about your brand and your product in front of as many eyes as possible.

Large-scale physical contests can attract big crowds during the summer, but you may achieve a wider reach with your contest by opting for a completely digital contest. The only thing better than the chance of winning something for free is outright getting it. A giveaway, as opposed to a contest, requires no competition or barrier to entry, besides simply signing up.

While it might be tempting to use this as an opportunity to harvest some useful data, resist that temptation as it will likely put off entrants at the final hurdle and damage your brand image. Giving away free branded goods on campus is a great way to boost brand awareness in the run-up to a promotion or product launch.

Keep in mind that students are bombarded with branded goods during the first weeks of their college lives, so in order for your gift to stand out from the crowd it needs to have intrinsic value. Avoid tote bags, rulers and pens; get imaginative and give them something they will actually use for longer than a few days.

Again, think about what a student will get real value from and find an affordable route to give this to them. Whilst advertising on campus can be the most direct method of getting a marketing message in front of students, there are other events and seasonal moments that brands can take advantage of off-campus. Local sporting events attract, music festivals and Spring Break themed events are all examples of off-campus activities that can be used as locations to launch marketing activities.

Given the social nature of college students and their wariness of traditional marketing techniques, the use of Peer-to-Peer marketing is one of the best methods to break down the barrier between businesses and the college student demographic. Access to areas such as dormitories, common rooms and campus corridors is typically reserved for students, having brand ambassadors advocating your message can provide a workaround for this.

College brand ambassador programs are by no means a new idea, but they have proved to be a successful one, harnessing the passion and energy of students armed with your brand message. Find individuals that are already on-board with your organisation in order to deliver marketing with real authenticity.

Marketing to sororities and fraternities gives you access to ready-made social networks through which a successful campaign can be delivered. Certain groups even offer the opportunity for direct contact with specific demographics such as The Latino Fraternal Organizations and Black Greek Letter Organizations. The key here is to use all the tools you have at your disposal — for instance, our College Street Teams distribute promotional materials such as product samples, posters and door hangers to the areas on campus that see the most foot traffic, as well as heading into the dormitories to approach the students directly.

Free samples, coupons, discounts and exclusive deals are all great ways to drive future purchases and encourage repeat custom. Using these approaches, with the addition of unique ideas and creative strategies developed specifically for each project, we can build a campaign which draws students in and connects them with brands and products on a personal level.

This approach empowers businesses to reach out to the modern student consumer group as they are forming spending habits that can last a lifetime. The cliche that college students are constantly strapped for cash is still one that holds true. Fees are expensive and students need to make concessions in their spending in order to be able to afford their lifestyle. In order to maintain a valuable relationship with the student body, it could be worth tailoring a pricing structure for their needs.

Major brands such as Apple and Amazon have seen success by offering exclusive deals to students; simultaneously hooking customers for life. The college students demographic is a moving target, even with the insights we have into how they spend their money and where they spend their time, it can still be difficult to deliver marketing results by using one platform alone.

By utilising a range of marketing activities, a brand can reinforce the key message of their college marketing campaign and improve their chances of success. More than ever before, the consumer is playing a vital role in the dissemination of marketing campaigns: this is especially true amongst students.

Targeting students via social networks can be done with surprising ease, but costs can ramp up quickly with little benefit if there is no overarching strategy in place. Engaging students through social media is most effective when used in conjunction with a wider campaign.

Events should be engineered in a way which encourages students to share their experiences. Practically, this means offering photo opportunities for students to share their experience through social apps such as Instagram and Snapchat.

User-generated content then becomes the basis of an organic social media campaign that can be used to pre-promote events, generate calls to action and build anticipation on campus. According to reports, the number of students that watch online video has now overtaken those watching traditional TV [13]. A report from Nielsen [14] also showed that college students living away from home during term time stream digital video more than any other demographic within their age group.

Competing on social networks requires a different tact to traditional forms of advertising, especially when targeting college students. Using humour can often be an expedient way to grab the attention of a scrolling student, while extra points can also be scored by creating original content that promotes affordability above all else.

We can help you reach students of any college or university in the United States, and will ensure your college marketing plan is executed on time, on budget, while delivering you a solid ROI.

Connecting Brands to College Audiences The spread of the coronavirus is creating a lot of uncertainty. One thing hasn't changed: you still need to run your business and keep sales coming in. Learn How. Our Marketing Solutions At College Marketing Group, we create holistic, one-of-a-kind campaigns for brands, advertisers, universities, and more to reach college students and their parents.

Digital Marketing Connect with students where they spend their time, online. Enrollment Marketing Reach college students and parents with targeted digital marketing campaigns. Experiential Marketing Build experiences. Become unforgettable. Who We Help Brands - We connect national brands and local businesses like banks and housing companies with college students and their parents through powerful digital marketing campaigns , product goods sampling distribution, postering , and more. National Reach Coast to coast, we have a way to reach college students where they live, work, learn and play.