Most app downloads mobile os

While WhatsApp may not be as popular in the United States, it is the leading messaging app across the rest of the globe. It provides opportunities for businesses to keep in contact with their clients and customers through personalized messages, special offers and more. There are many interesting marketing opportunities with WhatsApp as WhatsApp marketing continues to grow.

Another popular messaging app is Telegram, a free app with about million active monthly users ,which can be used to send photos, videos, and different types of documents in addition to regular messages. Telegram supports mentions, hashtags, and has cross platform availability, making it convenient for businesses and large organizations. It also makes it possible to create groups of up to , and to create both private and public channels, which you can invite your customers to join.

This provides a variety of marketing opportunities as you can share images and information about new products or services, provide links to landing pages, create a chatbot to answer customer queries, etc. A number of Chinese apps, such as TikTok are banned in India so others have been created to fill the void.

Moj is a great example of this It allows users to make short videos of up to 15 seconds and add various effects to personalize them. Its simple user interface makes it easy for people to interact through comments, likes, shares, and so on. This app is relatively new, making its debuted in July and quickly racking up millions of viewers. It has over 80 million active monthly users who spend an average of 34 minutes on the app every day.

This app, along with a few video conferencing apps, was definitely one of the most successful apps of the past year. In April , Zoom reported over million daily participants and the app featured 38 million downloads in January alone. As many users across the globe had to continue working from home, they used Zoom as their video-conferencing app of choice. Zoom allows users to conduct video calls for business or for keeping in touch with loved ones.

Snapchat has been downloaded well over million times and is especially popular with a young demographic of people 34 and under, particularly in the United States. Snapchat can be used both for fun and for business as it has a feature called Instant Create that lets you quickly and easily make ads and then share them based on location in order to make sure they are seen by your target demographic.

In this way, Snapchat can be a useful marketing tool. Like WhatsApp and Facebook itself, Facebook Messenger is another heavy hitter and consistent favorite in the app store. Like many of the other apps on this list, Facebook Messenger can be used effectively for both personal and professional communication. Whether sharing photos with friends or sharing a new product or service with followers, this app allows you to reach your audience quickly and easily.

These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage.

These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used. We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime. App Download and Usage Statistics Mansoor Iqbal Updated: November 10, As I just said, the mobile app industry is highly competitive.

But how many apps are going to be competing with? Take a look at the number of apps available on the Apple App Store. The number of available apps is continuing to rise each year. More people have mobile devices than ever before, and app downloads are at an all-time high. But are app download numbers on the rise because more apps are available? Or are more apps available because so many more apps have been released? I took the time to create a more in-depth analysis of the Google Play Store.

We just finished looking at the Apple App Store availability. So I wanted to jump right in and show you the number of apps available for download on the Google Play Store. We actually saw a drop in app availability after mid Although the number of apps have been steadily rising ever since. The Google Play Store is highly competitive. Based on the data over the past two years, the trend line should continuing rising for the foreseeable future.

As we already saw, Google Play Store downloads are still rising, even though the number of apps available for download had dropped a bit during that same period. The Apple App Store app availability numbers are rising each year, but the download growth rate is a lower percentage compared to the Google Play Store. You can measure the success of an app category based on penetration. According to Statista, these are the app categories with the highest penetration rate among Android users.

Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices.

But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder. The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month. What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download.

Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn.

Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim.

If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps?

Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users.

Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps.

Even mobile users over the age of 65 spend close to an hour mobile apps every day.