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Where is wishlist on steam

2022.01.06 17:46




















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Steam Trading Cards. Captions available. For Corey Warning, co-founder of indie studio Rose City Games, a wishlist add is the holy grail of pre-launch marketing. Following our account is better. Adding the game to your wishlist is best, since players will get an email notification when we launch. Wishlists can inform development decisions and confirm you're going in the right direction.


We previously covered how your game may lend itself more naturally to some markets than others depending on its genre : Italy likes sports and racing games for example, and Japan has a taste for RPGs. Developing a wishlist can help confirm this sort of intuition and inform localisation decisions. Many developers have a fondness for analysing Steam in order to make the most of the platform.


No More Robots' founder Mike Rose is one of them -- he estimated in early that a third of Descenders and Not Tonight's launch sales "came from people who bought the games having previously wishlisted them. Do not rely too heavily on that rough sales number though, and always remember this is just an estimate.


Many factors will have an impact on your launch sales -- for instance, how known a developer you are or how good your marketing efforts were. You can read about various aspects of marketing on the GamesIndustry.


We've done several sales since the initial release, so I think it's important to also consider refunds, sales, bundles when estimating sales from your wishlists. Valve's economist Aravind Moorthy tells us more but, before we jump into it, shares some technical notes about the data. For post-release wishlist adds, we charted conversions made during the 12 months following the user's addition of a game to their wishlist.


In our analysis, we use the '12 month conversion rate' to compare wishlist adds that occurred at different times, since they will all have 12 months of opportunity for conversion.


Your wishlist can have an impact beyond players. While the Steam algorithm remains a mystery in many ways, a game with a lot of wishlists will likely be featured more prominently on the platform.


For instance, if your wishlist number really goes through the roof, you may appear in the Top Wishlists section, which highlights the cream of the crop. While this list is often taken over by AAA games, indies sometimes manage to make it to the top too. It seems that if you get roughly 10, wishlists before your launch, then you appear in the Popular Upcoming area on Steam's front page during your launch week, Rose adds.


This number is not exact science though, and different developers may see different results. Right now, we're mostly using Steam wishlists as a metric to gauge how well our marketing efforts are going. Valve's Giardino points out that the Popular Upcoming section is "showing top wishlisted games that are releasing soon, with some filtering to prevent manipulation. Sure, that 'Top wishlist' queue is only looking at what games have the most wishlists.


But customers also discover games through many ways on Steam -- friend recommendations, Steam Labs, the discovery queue, and dozens of other features baked into the Steam store and not triggered by wishlist counts.


What's for sure is that being featured in the Upcoming games list can in turn drive more wishlist additions, which is exactly what developers need. As highlighted in the Academy article dedicated to getting the most out of your Steam page , your store front needs to be ready the moment you announce your game.


And the way you handle that announcement is pretty crucial to wishlists too. On the same day we announce [a] game we say we're going to run a player beta in a month or two, and if you want to sign up to be able to play part of the game then, you go to this link, and there'll be a link to a Google Form. They pop their email address into it and we'll also say on that form: 'Please also wishlist the game! We normally get several thousand people sign up for these betas, so it does get us a nice chunk of wishlists.


If you're interested in reading more about ways your Steam page can stand out, whether with your trailer, assets or copy, you can refer back to the Academy guide on this topic. The game starts appearing on the front page and in Discovery queues and all that stuff. At publication of our previous Steam guide , which touched upon this topic, Valve clarified that "Steam's algorithms are not based on a single snapshot, but instead are adaptive and will adjust over time.


However, it's always best to be taking care of your Steam page from the get go, as it's a crucial window for your game.


To drive your wishlist number, you need to find a good pace with your announcements. Do not reveal everything there is to know about your game in one go or you won't be able to hold the momentum until launch.


Pawel Miechowski, partnerships manager at 11 bit Studios, adds: "This is basic promotion. Game reselling on Steam was a common practice for years, and many people made a living out of this business.


It was all possible thanks to the previous gifting system. Before, games on Steam were sold via game codes. You could have as many duplicate codes as you wanted.


Now, with the recent update to Steam game gifting, this is no longer possible. This new system is much better and functional overall. Additionally, Valve stopped taking Bitcoin payments due to its extreme volatility.


Gifting games to your Steam friends is excellent, but it has one flaw.