Why pinterest is so popular

They are normally unique and beautiful images which are vying for your attention. People share them for a reason. This has been one of the key reasons for its success — its image based, unlike other social media which are content based.

If you want to be successful with any social media you need develop a huge fan base first before being able to market your content and products. After it has been shared a few times, it will be sent to the popular section on Pinterest where it will attract a lot more interest. The popular section consists of Pins which have pinned, liked and commented on multiple times.

In Pinterest people place the different content they share on different boards. When you follow somebody you have the option to follow just that one board or all of their boards. For e. When you do this you will only receive the pins added to that board only, in your stream. All you have to do is look at the images in the board and you will instantly remember which image links to which website. Pinterest is an excellent tool to help increase links back to your website, which, in turn, drives more traffic.

It is more effective at steering traffic back to a website more than any other social media source. Thank you, rich pins! This uptick in traffic obviously relies on good content. Good content on Pinterest starts with creating quality visuals. Because every pin includes a link, it makes it easy to lead it back to the source of the image.

Just think of how many visitors you can bring to your website by posting images of your products on Pinterest. This is an often forgotten part of Pinterest. Never underestimate the power of image search! Users on Pinterest seem pretty content to simply find and share things with small groups of people. Fashion enthusiasts can collect runway and magazine photos. Foodies can collect dish pictures.

DIY fanatics can collect project ideas. Brands are collecting testimonials you can see MyBlogGuest testimonials on Pinterest as an example … and the list goes on. Pinterest is a literal digital pinboard. It exists for the sole purpose of giving people a place to collect photos, ideas and inspiration. Everyone can enjoy that. Finally, you have what I believe is at least a fair part of it: luck. Sure, the idea for Pinterest is really cool. But many sites have come and gone in the past that have been able to make something really interesting and new.

Which is why I believe that somethings it is just the luck of the draw that gives certain ideas a boost over others, and leads to success. Image Credits: 1 , 2 , 3 , 4. Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as