What does 9 10 mean on gas

Statistically, the academics tell us that we wouldn't even flinch at such a miniscule increase in gas prices. This small increase spread across the masses can yield huge profits for the gas companies. If this tweak was applied globally, the total would be even more staggering.

There might be some costs associated with changing the signs, and it is possible that some drivers would reduce consumption out of protest; it seems that these would be negligible when compared to the gains that the gas companies would reap. Lindsay D. That 0. Consumers, meanwhile, get exactly what they pay for at the pump, and the dispensers perform some simple rounding. If the final price ends with a fraction of a cent below 0. If it is 0. This rounding process at the fuel dispenser is fairly common in retail.

For example, at a deli, a consumer may get 0. The practice is also in place at all retail establishments that factor in sales taxes. If a local restaurant must include a 7. For reliable coverage on all things related to the fuels industry—from refinery supply to terminal and bulk plant storage to transportation via pipeline, barge, rail and truck, to wholesale distribution and retail marketing—visit Fuels Market News website, weekly e-newsletters and print magazine.

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Renew Membership. Check out the Benefits. Existing members, renew your membership to continue to access benefits and tools that your organization needs to thrive in today's competitive market place. Renew Now. Visit FMN. Our audience is part of a U. Advertise With Us. The practice of ending prices with ". Gas prices benefit from the same phenomenon, except on an even smaller scale, fractions of a penny instead of fractions of a dollar.

Marketplace reports those extra penny fragments add up to half a billion dollars per year. An intersection may have several gas stations, but not all of them are competitors.

Typically, station owners say , they're concerned only with other stations on the same side of the road. Many consumers will drive longer to find a cheaper station on the same side of the street, but generally won't cut across heavy traffic just to save a few cents a gallon, particularly if there's a median.

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