Why fairs are important
Many started in the early Middle Ages, but there were probably similar events in Roman Britain and even earlier. Fairs thrived in Britain for centuries. Each boasted hundreds of stalls featuring traders and entertainers from all over the country. It was not just large towns that hosted such events, and even small villages might have a popular annual fair.
A wide variety of goods were available at fairs, from farm tools and cloth, to household necessities and small luxury goods. Permanent shops were rare outside major cities before the late eighteenth century, and only local merchants were allowed to conduct business in a town in the normal course of the year. The fair was therefore a rare opportunity to buy products from further afield.
Entertainment was a key part of the fair, with visiting theatre troupes, musicians, exotic animals and other curiosities all on display. Cooperative arrangements can be formed with other companies. Trade fairs are a way to reach a lot of customers at once The high numbers of visitors make trade fairs one of the most effective means of communication.
With so many existing and potential customers clustered in one location, exhibitors benefit in a number of ways: This presents an opportunity to build on existing customer relationships and boost customer loyalty. Customer requests often crystallise from dialogue with visitors. This feedback is extremely helpful for improving products and services. The high number of potential customers makes trade fairs on of the efficient means of promoting your business with the aim of acquiring new customers.
Face-to-face contact makes it easier for exhibitors to convince interested parties of their products and services and win new customers. Exhibitors turn product presentations into a customer experience For most companies, showcasing new products and services is the main benefit of taking part in trade fairs. Presenting products in person can boost sales success in many respects: All the senses can be appealed to, so that visitors enjoy an immersive event experience.
By actively testing products at the trade fair, visitors can see for themselves their functionality and quality. As a hands-on expo, Insights-X is the epitome of the product experience. The return of investment may not be enough to justify it. Check out which are the biggest and most influential construction trade fairs in Europe , plan your next visit and grow your business. Despite what their detractors say, major trade fairs absolutely have an important place in the world of events.
But despite their flaws, their benefits are undeniable. So are you ready to exhibit at your next major trade fair?
We have a proposition for you, Fair Point will deal with all of the mundane chores surrounding your business allotment and hotel bookings , and you will focus on making your company successful and prosperous. Sounds good, right? The spirits in the events industry are high following all trade fairs in August and September The success of IDS and many other live expos is a clear sign of the revival of the trade show sector and the buzzing activity happening in the healthcare industry.
Professionals gather from all c Medica is the largest, and we mean really the largest trade fair for the healthcare industry in the entire world. The trade show attracts significant media attention and i The healthcare industry has experienced serious changes in the last couple of years. The effects of the pandemic were felt in almost every sector, and both medical experts and economists work intensely to improve the system and cover all of the gaps.
Digital solutions have risen to the occasion and This applies to all points of contact a customer has with you, from the information on the website, registration, pre-event support, the journey to the trade fair, the welcome on site, visitor guidance, thru to the journey home and post-event communication.
The more often you succeed in offering customers something they do not get from the competition at these contact points, the more you will stand out from the crowd. It is the echo in the online world that turns an event into THE event. Create perfect photo opportunities. This can be Superman on stilts who strode around the TALENTpro fair in Munich, this can be a photo box with the event logo, or musicians who make the time spent queuing pass more quickly.
It is very simple in the online world. If a page does not load fast enough, potential customers lose interest and leave. Trade fair and conference organizers often still think in terms of processes rather than experiences. And they are cheaper anyway. So, how did Apple still manage to become the most valuable company in the world? Because the customer experience takes center stage with them.