What makes good stakeholder management

Mapping your internal stakeholders will allow you to investigate whether you have the right resources and whether your team will function effectively. Understanding levels of influence will allow you to predict how a particular stakeholder may interact directly with your project team or with others. The range of possible influence is broad, from positive sentiment and support through to activism and engagement of other community members against your project.

To measure the possible influence of your stakeholders, identify their level on a scale ranking from high, medium to low:. High: indicates a stakeholder who has significant power to impact decisions, timeframes, or outcomes.

Medium: indicates a stakeholder with a significant interest in the project, however with a lower level of power to effect project change. Low: indicates a stakeholder with little ability to change project outcomes. Stakeholders will react in different ways to different project actions, however by identifying triggers and mitigation measures, you can avoid preventable complaints.

Often, it is when stakeholders experience changes to their environment or expectations of a business and its behaviour that may cause a reaction. Correlate your stakeholder list with potential known triggers, such as loud or dusty construction works, visual amenity impacts or disruptions to their normal patterns. Estimate the impact that these reactions may have to your project or strategies and identify whether targeted communication, mitigation or an alternative solution is required.

From a risk management perspective, it is tempting to focus on those stakeholders most likely to cause disruption to the project. Tags Business Transformation.

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Find out how our stakeholder management software can help your organization effectively connect and communicate with important audiences across the communities in which you operate.

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