Where is avion tequila made
What is the most expensive tequila? What happened Avion tequila? Is Avion good tequila? Is Avion better than Patron? Is Casamigos top shelf? Is Jeezy still with Avion? What is Avion tequila worth? Does Michael Jordan have a tequila? How did Avion tequila start? How did Avion get on Entourage? What tequila is in Entourage? What is the rarest tequila in the world? Is tequila a healthy alcohol? Is a good tequila? Is tequila stronger than vodka? Ken recently named Jeezy his Multicultural Advisor after Jeezy featured the tequila in his music lyrics.
In this interview, I speak to Ken and Jeezy about how they came to work with each other, how Jeezy can help Ken tap into the multicultural consumer audience, some of the strategies Ken has used to build the company and their best advice to business owners. Jeezy was singing about Avion in his music based on his love for the brand. A planned 30 minute meet-and-greet turned into a 5 hour discussion on our lives and our respective businesses. Jeezy is incredibly bright and talented and I rarely see people who are willing to work the way he does.
His ambition and drive appealed to me as I share the same work ethic. This relationship was not derived from purposely seeking out a spokesperson to represent the brand, instead this is an organic relationship built on entrepreneurship and strong business ideals.
Don't let Ken fool you. He understands multicultural consumers better that he lets on. He grew up working for everything that he has, which is something people love and can relate to. His determination and drive comes from him never receiving a handout and working from the bottom up. Consumers love brands they can put a face to, relate to and that genuinely care about them.
People want the best in quality and luxury and they want a brand that shows them love and respect. And because of this, Avion is a natural choice. This is the reason I was originally drawn to the brand even before I met Ken. This consumer is all about celebrating life, friends and family, which Avion does.
To start, Avion was featured on the hit HBO program Entourage which was not a paid activity but rather an example of good friends supporting each other. In this case, Doug Ellin needed a story line and Kenny Dichter, my co-founder, and I gave him the idea to include Avion and he ran with it. Secondly, the proof is in the bottle, which is key for our Ultra Premium Spirit.
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