How many small businesses have websites
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Contact us for complete details. Marketing Services. Sign me up for the Blue Corona newsletter. Many small businesses are still not using the internet to conduct business.
In fact, 46 percent of U. In Canada the showing is even more dismal. The first reason why small businesses need a website, even if your business has five employees or less, is because that's where so many of your potential customers are for so much of the time. For instance, a study by comScore Canada found that Canadians spend an average of This study also found that Canadians spend more time online each month than anyone else.
In both the U. All of which means that there are a whole lot of eyeballs that could be visiting and interacting with your small business's website - if you had one. I used to tell small business owners that it didn't matter if they had a website if most of their business was local. But now almost everyone uses the internet to get information - even local information.
Potential customers are using their Smartphones and tablets to decide where to go and what to buy. So your small business has to come up in local search or beware; people who are searching will find other local businesses rather than yours. People expect businesses to have their own websites, just as they used to expect businesses to have a real physical business address. Not having a business website raises questions in customers' eyes.
Are you a technological luddite? Just still haven't gotten around to it? Or such a shoestring startup that you can't even afford to do this? All things you don't want people thinking about your business. Instead of just building one and calling it a day, you also need to optimize your website for maximum leads and conversions. Take note of these important website statistics below to help your site perform well:. People are spoilt for choice. Forget about optimization for a second, and just think about how your site looks aesthetically.
Is it sleek enough? Are you using high-quality images? More than having high-quality images, optimizing your site means making sure those images load fast. When we say make sure your site loads fast, we mean a matter of milliseconds, not seconds. Each second spent loading means a significant number of missed opportunities to convert.
This is even more evident in mobile users. A badly designed and optimized website does more than frustrate users.
Forty-three percent of small businesses know just how important loading speeds are. The average page loading speed is If your site is loading slower than the aforementioned two seconds, consider compressing your large file sizes, optimizing your code, and looking at where the bottlenecks occur so you can do something about them. A simpler way is to use a content management system CMS like Squarespace , known for its ultra-fast loading speeds.
Research shows that smaller screens lead to higher abandonment rates. Tablet shoppers, for example, abandon carts This is especially troublesome because most shoppers are now using their mobile phones to shop. To combat this, ensure that your store is optimized for mobile, not only in images but in copy as well.
Only offering PayPal as a payment option on your website makes your site look dated and can be a huge mistake when trying to get customers to convert. Although having PayPal as your only payment option may be a mistake, it might be different if your small business is located in the European Union EU. More than just investing in your site design and page loading speeds, invest in the rest of search engine optimization SEO.