Who owns winery lane

It seems rather fitting that both Harris and Mobbs first conceived the idea for Winery Lane at the pub. The typical marketplace dilemma with a startup like Winery Lane is going after consumers and at the same time lining up suppliers. Both Harris and Mobbs worked on building a solid structure, platform and relationships with the right kinds of winemakers. Winery Lane is about trust, and ensuring that the needs of winemakers are met in terms of profitability and outreach.

Both cofounders expressed they wanted to avoid going down the path of price-drive retailers. Instead, Harris and Mobbs have worked towards giving a voice to local wineries that have been left out of the wider Australian community.

Each winery on the site is selected based on what Harris and Mobbs consider as good wines. From a consumer perspective, Winery Lane is of course similar to other online retail sites, in particular WithWine. The BlueChilli-backed startup wants to both help friends recommend their favourite wines to each other, and help wineries create their own online store through which they can sell direct to consumers. Harris believes that Winery Lane can compete with its dedication and focus on individual wineries, rather than the traditional retail model of buying a range of different wines and selling them and then moving onto the next.

Winery Lane has struck an agreement with BAM Wine Logistics, a national wine distributor to dispatch orders within 24 hours. A premium wine has to be kept in a temperature controlled environment, and partnering with BAM allows Winery Lane to deliver cases of wine in pristine condition.

Like most online retailers, Winery Lane takes a clip of the ticket. Harris explained that the retailers ends up with up to 75 percent more revenue in their pocket compared to when selling the same product through a traditional retail channel.

A large fear dominates local winemakers who have seen their premium products overrun by cheaper alternatives. Winery Lane wants to give a voice and platform to high-end wine boutiques and tap into the consumer who appreciates good quality. Winery Lane is looking to expand the number of wineries on its platform to 15 before Christmas, however they will be taking it slow.

Harris said the whole point of the startup is not just to drive supply, but have an invitation-only type of process. Liz is an editor at Startup Daily.

She loves to travel and can simultaneously read history books while watching trash TV. It's the best of both worlds. Melbourne startup Winery Lane connects wine lovers to independently-owned and boutique wineries.

Image: Cameron Harris and Steve Mobbs. Source: Supplied. Whatever you choose, we'll have a glass of wine ready and waiting. Steal away mid-week for a quick lunch in the Hills. Our 3 course Provenance menu is available Monday - Friday, and offers a shorter introduction to The Lane's signature dining experience.

Enjoy farm fresh ingredients, sourced from trusted local growers and suppliers, or straight from our own backyard off the estate. Book your mid-week escape via the link in bio. It's hard to believe there are only 2 months left until Christmas! Host your Christmas gathering at The Lane! Located just 25 minutes from the city, the estate's quiet vineyards and rolling hills make for the perfect escape from the hustle and bustle of city life, and a truly magical setting to toast to the end of the year.

Send us an enquiry at functions thelane. He wanted to pass along his thanks to The Lane and said, "We've always enjoyed visiting The Lane and drinking your wines.

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