How do colors affect mood

Influence of Color on Consumer Behavior As it turns out, the colors of items we choose to buy might have an underlying connection to our personality traits. Comments harris 05 Mar, Alyexpress 27 Sep, I learned something new about why most high-tech products are silver. Nice article, thanks!

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The critical parts pop out. In this post, we are going to look at different perspectives on the effects of colors on behavior. Jumpstart and read what colors can do for you.

As described, colors can serve as a powerful visual cue to guide your attention. It is no surprise that companies highlight special offers or discounts with colors. And on a website, colors can contribute to increased usability.

Our brain is wired to pay attention to objects that are of a contrasting color compared to its surroundings. It helped our ancestors to find food, or to notice potential dangers and hazards. Also, in the animal and plant kingdom, bright colors serve certain survival functions such as reproduction and protection.

Colors are unarguably a valuable marketing tool. However, the question is: are some colors better for specific purposes?

Full of the latest insights, examples and applications. In addition, you will also receive a discount code for our Crash Course and our best articles. Painters have discovered the power of color and studied what it does to the viewer for centuries. During the period of post-impressionism, in which artists focused on evoking emotions, colors were used for their underlying emotional associations. Movie producers also trigger mood and emotions with colors.

Scenes in which the main character is happy are colorful. In grey and monotonous scenes, on the other hand, she is sad and without hope. In the movie, the five primary emotions have a distinctive color. Joy is of bright yellow, Anger of a warm red, Disgust of poisonous green, Fear of pale purple, and Sadness of deep blue.

According to the director, they chose the color partly based on color idioms in the English language. Colors and their emotional associations are rooted in our cultural upbringing. They vary among cultures. In English, you are green with envy, in German yellow gelb vor Neid sein. Purple is often associated with wealth, royalty and nobility. In Thailand and Brazil, purple is the color of mourning, however. Also, within a culture, there can be differences, depending on the situation.

Red can represent romance in a flower shop red roses or violence and unfairness during a football match red card. Charles Spence , a professor of experimental psychology at Oxford University, has found that red is associated with sweetness, so much so that participants in one of his studies thought that salty popcorn tasted sweet because it had been served in a red bowl.

Coca-Cola and other food and beverage companies have engaged Spence to help them more precisely know—and influence—their consumers. The Spence findings might not hold up in every culture, though. Research and observations around the world have documented differences in preference and perception among various cultures.

Palmer recently completed a study—as yet unpublished—that found a significant difference in color preferences between American and Chinese participants. Because blue is the most universally favored color of all, it is the safest to use in business and airline uniforms. It relates to trust, honesty, and dependability, therefore helping to build customer loyalty. Blue works well for the corporate world and is often used in important meetings.

Wear it when interviewing, and meeting business professionals such as accountants, insurance companies, bankers and other financial companies where trust and reliability are important. The downfall of blue and especially navy is that it can seem mature, conservative, boring or denote a rigid outlook.

However, there are many blues that are more exciting than the navy. Think of a royal or a teal blue that is credible yet more interesting.

Great for a conservative audience perhaps. Vary it a little with a blue or navy suit and white or pale blue shirts. What about a tie in varying shades of blue with a splash of red!

Purple is the color of imagination and spirituality, inspiring high ideals. It can be creative and individual or immature and impractical. It is also an introspective tone, allowing us to connect with our deeper thoughts.

People drawn to purple are usually sensitive and compassionate, understanding and supportive, thinking of others before themselves. They will often have a peaceful and tranquil quality, with quiet dignity about them. Purple implies wealth, even royalty , as well as quality, fantasy, and creativity. It is often used to denote a high-quality or superior product.

If you are in a service business, use some purple in your marketing to promote your premium service. On your next shopping trip look for purple which is a much more creative choice than buying another black jacket.

Wear it with the confidence that you are going to look expensive and creative. Purple ties and pastel mauve or pinstripe shirts for men are often favored by the more adventurous, creative dressers. Wear them with confidence if you are representing a creative industry, service or product.