Why does google analytics show (not provided)

Now select your Google Analytics account, property, and view. You can select all devices or choose a desktop, mobile, or tablet. Semrush will now unlock your not provided keywords. All you have to do is click on the blue number under GSC in the Keywords column for any landing page and view the search queries people use on Google. We hope that this article helped you learn how to unlock your not provided keywords in Google Analytics. You may also want to check out our guide on how to choose the best hosting platform , or our expert comparison of the best email marketing services for small business.

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Trusted by over 1. Thanks for choosing to leave a comment. Please keep in mind that all comments are moderated according to our comment policy , and your email address will NOT be published. Please Do NOT use keywords in the name field. This allowed you to know what people were searching for and correct your SEO strategy right away.

There is a way to find these keywords if you combine your GA data on landing pages and GSC data on search queries and cross-reference the reports.

The beauty of Organic Traffic Insights is that this tool can do the workaround automatically. The number of landing pages available for analysis depends on your Semrush plan. Click on the landing page you want to discover keywords driving traffic to. By using the organic keywords with the highest organic conversion rates digital marketers have a chance to reduce ad spend, equipped with information on the conversion potential of a keyword before bidding on it.

That can be page views for a web publisher or sales for an ecommerce merchant. But how can you track keyword conversions without any keyword data?

You can still track conversion per channel on Google Analytics, but without seeing conversions by keyword you are missing a rich vein of behavioral data. This could be because the related landing page is not optimized for this keyword. Using some straightforward keyword optimization strategies , the company could expect a windfall in conversions. If this financial services firm wanted to increase revenue in their stock market advisory service, the digital marketing team could place ads targeting this keyword and semantically related terms for the best chance of exceeding campaign ROI targets.

Going into a new ad campaign blind—without organic keyword information—can be a costly learning curve. You might be two days into a campaign before you realize that a specific keyword is underperforming. But, with a list of organic keywords that you know will convert, you can have a better idea of what keywords to bid on. Yes, you can. But bear in mind that there are limitations to using Google Search Console as an answer to a common SEO question: Why is keyword not provided in google analytics?

Each of these valuable web analytics tools serves a different purpose. Next, enter the following parameters as shown in the screenshot below into their respective fields.

If your site sees high levels of traffic, you might start to see helpful data in this filtered view within a few hours. You can see which content is performing well in organic search, and what kinds of topics are effective in bringing new users to your site.

Google Trends is one of the most underused tools on this list. Then, you can filter the data you see by geographic location, time frame, search category, and search type. This will give you a general overview of how your level of brand awareness has evolved, and how many of your visitors are arriving from branded searches.

Then, you can start adding more specific branded terms to your search to determine what, exactly, users who are already familiar with your site are looking for. Searches for pricing information, on the other hand, have a fairly clear intent. When used strategically, Google Trends can help you accurately determine the cause of unexplained traffic influxes or decreases. This is especially true of their data and privacy policies, which have made it increasingly difficult to learn helpful information about audience behavior.

So while Google limited keyword data for users of their free Analytics platform, they still provide insight for those who are willing to pay to run PPC campaigns. Within your AdWords campaign dashboard, you can access data on which of your target keywords are generating the most clicks and conversions for your campaigns. But beyond that, you can gain additional insight into your AdWords data from within your Analytics account.

First, make sure that your accounts are linked. You can do this by following the instructions described in this tutorial. The main report in this tab will give you a general overview of your campaign performance. This will show you the top keywords within your AdWords campaigns. This report will also show the total cost of the ads for each keyword, as well as the average cost per click, or CPC.

This can be a helpful report because it will give you a general idea of which keywords in your campaigns users are most interested in. You can use this data to improve your keyword targeting within both your AdWords campaigns and your SEO strategy.

And considering that the goal of an SEO campaign is to optimize for the keywords your potential customers are searching, this is a goldmine of information. Essentially, they capitalized on the inconvenience — and created paid tools for accessing this previously free information.

One of the most popular of these is Keyword Hero. This tool integrates directly with Google Analytics to show its users the keywords their audience searched before arriving on their site. It offers the same data that Analytics used to share — and with all of the metrics, you need to draw informed conclusions about the keywords in your strategy. The tool works in three basic steps. Finally, it evaluates the certainty of the results.

Within the report, you can also see detailed metrics for each of the keywords attracting traffic to your site. These metrics will help you not only uncover which keywords your target audience uses, but also which of those keywords attract the most engaged, qualified visitors. Metrics like pages per session and average session duration can give you an idea of which keywords are bringing users who are likely to spend lots of time browsing your site and reading your content.

Then, metrics like goal conversion rate and goal completions will show which keywords generate high-converting traffic. Both of these sets of keywords can be extremely valuable for your SEO strategy, but they should be used for different types of pages on your site.

If you have a smaller site, or just want to test the tool out, the free plan is certainly worth a try.