Where is m commerce headed

Lastly, Dynamic Checkout flows offer your mobile customers the ability to check out single products directly on a product page. The code recognizes their preferred payment method such as Apple Pay and displays a simple CTA button for people to purchase in just one click. Users can get automated messages when their order has shipped, special discount codes to encourage repeat purchases, and invitations to join a retailer's customer loyalty program. Amazon, for example, uses push notifications to deliver shipping information.

It nudges users back toward its app to track shipping. While push notifications can be effective, customer sentiment toward them can quickly change. Almost three-quarters of app users say push notifications feel spammy if they receive too many.

Another half tune out when they receive push notifications with clickbait. The mobile web is both a blessing and a curse for ecommerce merchants. Users have short attention spans and are easily distracted by text messages and social media notifications—or whatever hilarious thing the barista just said in their favorite coffee shop. To stand out, create personalized user experiences that help keep their attention long enough to convert them into buyers.

Personalizing product recommendations based on the traffic source of new visitors is a smart strategy. If a user arrived on your homepage after a search for hockey equipment, consider moving product recommendations for hockey players higher above the fold to help with relevant product discovery. When visitors enter your URL directly or arrive at your site via a generic search, you can use Tinder-style product discovery widgets on your homepage to quickly introduce users to popular products.

For example, when a user adds items to their cart on your site, a message can dynamically adapt to reflect the value of items relative to the free-shipping threshold. Emails are a tried and proven way to encourage customers, through reminders and special offers, to buy the items they left behind in their checkout cart. But chatbots are quickly gaining ground in this area—either in conjunction with or instead of emails.

According to Finastra :. Gymshark is one retailer using social media chatbots throughout all stages of the mobile shopping experience. Its Facebook Messenger chatbot begins by asking customers what language they speak. The next automated message returns a selection of prompts—including My Order, Faulty Item, and Restocks—to give customers real-time answers to their query.

Mobile design maintains the aesthetic of its desktop counterpart, but in many cases, it fails to optimize behind-the-scenes elements that unnecessarily eat data. The result is a beautiful experience that visitors pay for in lengthy load times. Google PageSpeed Insights is the perfect starting point.

Honey Birdette is a lingerie retailer based in Australia. When it replatformed to Shopify Plus, it doubled down on improving site performance and converting mobile visitors. It worked with Shopify Plus partner The Working Party on its goals: to improve mobile site speed, the checkout process, and search filtering.

An improvement in mobile loading times and overall design are credited with the uplift. Trying to drive installations for your mobile app? Loyalty programs are the second-most convincing reason to download a mobile app, beaten only by coupons or special deals. Loyalty programs incentivized people for making repeat purchases. Those points have monetary value and can be redeemed on future purchases. Fashion retailer In The Style regularly collaborates with influencers on product launches.

The best part? Investing in a mobile app loyalty program pays dividends in the long term. After receiving a reward or incentive, consumers are more likely to share their experiences with friends, leave a positive review, and make a repeat purchase.

Augmented reality AR has come a long way in recent years. What once felt like an expensive investment is now accessible to most medium to large companies. One technology advancing faster than others is virtual fitting rooms. Shoppers can use their mobile devices to livestream their body. Augmented reality places a 3D model over the live stream so shoppers can see what the product looks like.

It uses facial recognition software for customers to try on makeup in the comfort of their own homes. Not only is it more likely to combat high return rates since most happen because the product looks different in-person , but the immersive shopping experience makes m-commerce fun.

Rebecca Minkoff added AR-powered technology to each product page of its mobile site. It showed a potential customer what the item looks like in real life. By harnessing the data collected within its smart stores, and connecting it to additional customer devices and touchpoints, like its website, Minkoff increased sales by 6—7x within the first five months of launching.

Many state and federal laws in North America and Europe are becoming sensitive to the needs of disabled citizens. Shopify Plus Partner Something Digital advises that merchants engage in accessibility exercises to ensure compliance—as well as avoid litigation—as part of their IT and marketing calendar. Many sites even prohibit users from taking advantage of the accessibility or personalization features of modern smartphones.

Things to check on mobile include making sure text is large enough to read and buttons have enough space from other clickable items. Mobile use may be an indicator that a user is multitasking—looking after a child, watching TV, etc.

According to Something Digital, web developers can use Aria attributes to let browsing platforms know that accessibility features are enabled on a site. This goes a step beyond plain old semantic HTML, which describes the type of content and details its purpose.

For screen readers, the most important element of site design is the ability to maintain focus. When a link is clicked and displays a modal window, for instance, the focus should be moved to that modal. Once dismissed, the focus should then be returned to the prior link or text area from which it was stolen. By replacing iconography with simple text instructions, mobile users can benefit from the smaller page sizes. Plus, by implementing common keyboard navigation techniques to menus, web crawlers such as Google can understand and prioritize navigation structures on your sites.

Another best practice is using browser plug-ins to test out designs that emulate common color blindness. With these plug-ins, you can find potential issues with conversion, such as drawing attention to your calls to action. Begin by performing a quick check of your site.

There are many tools online to test simple ADA guidelines like font size and colors, including:. To learn more, you can read about the ADA Guidelines. After performing a quick self-assessment, reach out to a knowledgeable Shopify Plus Partner agency like Something Digital to continue the conversation about a UX audit and accessibility primer. British home and kitchen brand Emma Bridgewater experienced the impact of going mobile.

Improving mobile experiences was one of its greatest priorities when re-platforming. It changed the layout of mobile product pages and streamlined mobile checkouts. The result? It feels like we can do much more now and Shopify Plus can help us make it even smoother.

This means that they may convert less, but they read more. Providing premium content within easy reach from your mobile site or app will not only aid the user journey when making a purchase, but can also drive more traffic via organic search.

Part of its astonishing valuation is its mobile app, which overtook Amazon as the most-installed shopping app in the US back in Smartphones also lose out in terms of average order values. On the other hand, smartphone shopping scores really low on convenience. The issues shoppers face include sites not designed with phone screens in mind, pop-ups and other intrusive ads, lack of adequate information, etc.

Mobile users statistics show that shoppers on smartphones tend to be more finicky than other digital shoppers. As an online business owner, you generally get one shot to impress your visitor. If you succeed, you not only improve conversion from that particular user, but also get positive recommendations. Slow loading of web pages is one of the biggest concerns of online shoppers considering that they are shopping on their phones primarily to save time.

These rates increase exponentially as the lag time grows. Among the many reasons that make shoppers wary of spending money through their smartphones, mobile e-commerce stats show that one of the biggest is the issue of security.

Having trusted badges like PayPal, Visa, Mastercard, and Google can help nullify some of these concerns. Interestingly, most online shoppers do not restrict their shopping to one type of device. To be truly successful in e-commerce, business owners need to provide a robust experience across channels, including in-store shopping.

If the trend towards mobile transactions is encouraging for general consumers, it is even more eye-catching in the case of B2B commerce. The adoption of m-commerce is not uniform across all sectors. Globally, m-commerce trends show that only half of the professional services industry has adopted this channel. This indicates a marked difference in preference and room for growth in certain segments.

So, ranking high on Google is still the best way to get new leads for your online store. What is mobile commerce without mobile advertising? In keeping with the growing importance of mobile commerce, advertising on mobile devices is witnessing a phenomenal growth.

It accounted for just Its share of total media ad spending will be The increasing use of AR was among the most prominent features of m-commerce statistics in Other key trends include single click payments, increased use of automation tools, greater personalization, and growing investment in beacons to monitor and understand consumer behavior.

With a CAGR of Online business owners have tons of tools at their disposal to offer a more personalized experience to their shoppers through mobile sites and apps. And your customers are aware of this. Offering local information or recommending additional products based on purchase history are some ways to make shoppers feel special. Personalization is not just a feel-good factor.

M-commerce statistics prove that such efforts have objective, measurable benefits and can earn you as much as three times what you invest in setting up your mobile marketing systems. Another key metric where online business owners can beat the competition or lose out miserably is whether the shopper gets clear and actionable information on their site or app.

An etailer is an online B2C business. They sell purely online. In the US alone, there are 2. In electronic commerce e-commerce , shopping is done over the internet, majorly through the use of desktop computers and laptops. In mobile commerce m-commerce , on the other hand, shopping is carried out online through mobile phones. The latter affords reachability and a higher degree of convenience as people can shop from anywhere.

There are 3 main types of m-commerce, namely:. The number of people using mobile phones is increasing at a rapid rate daily, so m-commerce statistics paint a bright future. M-commerce is here to stay. Tech has revolutionized the way we live, communicate, and create value. With TechJury, I found a way to help users find detailed, unbiased information about all things technology. Your email address will not be published.

Save my name, email, and website in this browser for the next time I comment. Table of Contents. More than 1B mobile phone users use their phones for banking worldwide. Mobile accounts for over Impressive M-Commerce Statistics for To keep you abreast of the latest trends and forecasts on the market, we have decided to present you with the latest m-commerce statistics for Source: Statista This accounts for an increase of over The global share of m-commerce in e-commerce has increased to Source: Statista There has been a massive rise in m-commerce sales in e-commerce from its market share of European and North American countries are expected to be the major players in the m-commerce market revenue between and Source: App Inventiv By , m-commerce statistics for Europe and North America show that they will bring the most profit for m-commerce.

The global mobile coupon industry is forecast to grow by Source: Sleek Note In , over 25 million Americans used mobile coupons. Source: Retail Dive Mobile wallets offer the advantage of not having to reenter shipping addresses and credit card details every single time.

There currently are over 5. Source: Data Reportal At the end of , it was about 5. The mobile share of total online traffic is continually on the rise. Source: Merchant Savvy Over the years, the online share of traffic continues to drift away from desktop. Source: Oberlo Customers claim that purchasing via mobile phones saves time. Social media is a force to reckon with in m-commerce.

Source: App Inventiv Social media promotes products for brands, giving them a broad reach to potential customers. Shopping Apps Statistics The list of shopping apps is exhaustive, with names like Amazon and eBay topping the list. In the United States, Amazon is regarded to be the most popular shopping app. Source: Statista As of Q4 , Amazon heads the shopping app category with over General M-Commerce Stats We all have a small computer in our pockets. Source: Data Reportal The 5.

Source: Bank My Cell In , there are 3. Source: MarketingLand This increase is from a substantial base to begin with. What percentage of e-commerce is mobile? Source: Google The widespread use of mobile devices is not limited to essential functions, of course.

By , Source: Statista In , this share was just Worldwide, the share of m-commerce in all e-commerce is expected to rise to Source: Statista Interestingly, the m-commerce revolution is even more prominent in emerging markets, driving its global share to Source: Statista What does this translate to in absolute value?

Both should be treated as separate channels and have their own strategies for retailers to find success. Not only does m-commerce accelerate the customer journey, but it also allows you to better understand them. Where consumers used to walk into a store, buy something and leave, m-commerce can use data to give you a better idea of what is influencing their buying.

Even with the recent iOS 14 update and cookie restrictions , retailers can still gain valuable insights into why certain products are selling. Similarly, with an m-commerce strategy, retailers can create and distribute personalized content at a far more granular level than ever before.

One in five consumers are happy for businesses to use personal information if it means they are given a more personalized product or service. So data sharing may not be as much of a taboo subject as retailers think.

This is when a consumer goes into a store to browse and see products in real life before going online to find the best deal. Retailers who have done this successfully have incorporated the online and offline shopping experience to offer the best of both worlds to consumers. Stores operating click-and-collect services, in particular, have found that it also increased their in-store activity.

Looking forward, retailers risk falling short by not implementing a m-commerce strategy to support this new shopping behavior. Similarly, for many the shopping experience now has to stand out in order to be worth the visit. After all, why would you want to go into a shop when you can see the whole product range from the comfort of your sofa?

Ultimately, people go shopping for the experience. Nowadays, retailers need to provide an outstanding in-store experience that leaves positive impressions with consumers, which will influence their purchasing decisions — whether that be on mobile, online or in-store.

Using a machine learning algorithm, Bosco identifies where you can better spend your marketing budget based on opportunities within your channels.

Plus, you can use the forecasting tools to test budget scenarios — taking the risk out of spending your money. Marketing can change the world. Register The Drum Plus. Digital Transformation A-Z Topics Ad of the Day.