Who owns asia pacific breweries

However, the biggest brand APB brews is Heineken itself, which accounts for 30 per cent of its volumes. He calculated the deal at a multiple of APB is seen as a very attractive business with near per-cent annual earning growth over the past decade, with leading positions in key markets such as Vietnam which helps offset sluggish sales in Europe which account for half its sales.

The company began a successful repositioning of its flagship Tiger Beer brand into the premium beer category. In this effort, the company was aided by strong advertising spending--including a long-running series of television and cinema advertisements--and also in its growing international recognition.

Indeed, by the end of the s, Tiger Beer had come to be viewed by many as among the world's best beers. The highly automated facility opened in and boasted a production capacity of one million hectoliters per year.

The move heralded a new era for the company. At the end of the s, the company's dominance in the Singapore and Malaysian markets had also left it heavily dependent on those countries for its sales and its profits. At the beginning of the s, more than 75 percent of Malayan Breweries' profits came from its domestic sales. Koh compared its new international strategy to a boxing match. So we thought: forget about countries like Japan and the USA with their heavyweight brands.

Let's forget about Europe, but focus on Asia Pacific, a very large area. Let's grow in our own front yard and backyard. Markets like Vietnam, China and Thailand--those fit in our strategy perfectly. The first step in the company's new plans was a change of name, to Asia Pacific Breweries, as a clear signal of the company's international growth plans.

Asia Pacific then began targeting its new markets. Malayan Breweries invests in a reverse logistic system to reuse glass bottles from the marketplace and prevent them from entering landfill. Tiger Beer extended its reach to international consumers, with exports making their way to seasoned beer-lovers in the United Kingdom and Germany. The brewery grew its production capacity to 2 million hectolitres.

The first forays into cider production began as APB Singapore expanded its brewery capabilities.