What makes our agency different

We all know these words, they are usually lumped together under the umbrella of The Industry. They offer a broader picture and a consultative style for their partners, helping them evolve, administer and implement a marketing strategy in order to accomplish a defined business goal.

Some marketing agencies are able to recommend the correct marketing tactics for each specific business, a lot of marketers have a corporate in-house background and have gained vital experience for working in the area. A marketing agency basically can help you develop and perform a communication program with a clear and determined role. The differentiating factor for digital marketing is that it is data driven, and is more specific, more selective. Working with the internet by researching consumers and deeply analyzing data gathered, they can deliver messages accurately and direct them to the correct targeted people, at the right time.

Digital marketing performs effective marketing campaigns via technology use, tool, and software implementation , and creating content for helping clients grow an online business presence. A marketing agency can help a business with the following: Website design , development, and copy. Sometimes they can even help with branding issues. One of their specialties and more common tasks is content production and management.

Online advertising and social media management are also typical duties. The core differences of marketing are copywriting , data analytics, and business marketing strategies for reaching the target audience. This is why marketing has a more strategic approach to business growth.

They take on the job of having a more active lead generation procedure with their campaigns. Deep research is needed for these programs to be effective, the actual consumer is informed and has the ability to check every corner of the internet for the same quality product, only cheaper. This is where the typical creative mind comes into work.

Marketers have designed strategies for working with the web and going with its flow. Developing websites and apps, using SEO marketing search engine optimization , advertising, content creation like blogs, videos, images. Improving email marketing , and generating brand engagement, social media marketing , data analytics, ROI assessments, online lead generation.

These are some of the tools marketing agencies use for helping their clients satisfy their business needs and take them where they want to go. Communication programs and direct marketing are the specialties of an advertising agency. Advertising teams have many different creative types, they include employees with media planning skills and experience with delivering a concrete and clear message to their target audience.

An advertising agency can create and deliver campaigns with a clear strategy, it is not common to run an advertisement campaign without any plan of action or blueprint. This is where the confusion starts, as ad agencies are also capable and should implement and develop some marketing resources in order to run effective advertising campaigns.

Just like marketing agencies need to use certain tools born from ad agencies. Hybrid agencies are not uncommon, and you should always look for the right agency for you, the right fit for your business and industry.

Larger operations have substantial resources and connections that can be used to tip the scale in your favor. On the other hand, niche and boutique agencies have a more flexible capacity and can accommodate your needs in a truly personal way, with low overheads, in an agile and responsible way. And last but not least, you could also be in need of a creative agency.

Creative agencies are the undisputed branding specialists. They are the best in the industry at performing product and marketing design. There are two main things you should know about creative agencies :. First, they excel at combining innovation and advertising methodologies in order to present a company with a clear and identifiable aesthetic, with a cohesive branding experience for the consumer.

In the second place, they give a lot of attention to the user experience on every digital platform any person may use. May it be an e-commerce site, or a curated product performing the same way across every corner of the digital world , it will excel thanks to the efforts of what we could almost call a branding agency. They sell a creative service, including branding, market research , product launching, content creation , social media advertising, regular advertising, to name a few.

They focus on creativity and innovation. Doing anything less than a 10 hour day looks lazy. Marketing and advertising jobs pay well financially, but the employees pay with their free-time and mental health. The industry sees excessive turn-over, with many folks aging out by 40 or earlier if they want to have a meaningful relationship with their kids, and for the people who stay, it becomes more about surviving than thriving. So why is it that agency life feels less like a life , and more like a killer of personal time, and sometimes even dreams?

Having spent the last decade in the marketing field, I have worked with clients in all industries and of all sizes. But no matter the size of the organization or the market segment they inhabit, the thing that seems universal for most relationships is the way clients view agencies as vendors. Clients want what they want when they want it — and that was often yesterday. Clients expect us to bend over backward because in return, they give us money.

If you give the client what they order, every time, they will come to expect it. If there is always a sale, people will come to expect it. The profit of the business and the happiness of the client are often put in front of the happiness and health of the employees.

How does Joe choose which agency to use? Here are some ideas:. One way to stand out from the crowd is to specialise in a specific industry or niche, instead of offering your services to a huge variety of companies.

This means your firm targets a very small, very specific audience, and focuses on being the ideal agency with all the right contacts and niche skills. If Joe found a niche agency specialising in his industry, that agency will probably shoot right to the top of his list, even if they were more expensive than his other options. When presented with an hourly rate or a single cost for an entire project - even if the single cost is higher than the estimated number of hours - most prospects will opt for the fixed number, because it provides security.

They know exactly what the project is going to cost, and just need to decide if that price is worth it for them. Value pricing means naming a price for each project based not on the number of hours it takes to complete, but on the final value a company gets out of the job.

Value pricing recognises that a client receives an ongoing business benefit from the work you as an agency does, and works to reflect that. Want to learn more about value pricing and how it can help your agency? You're in luck! Check it out! Being visible in your local or industry business community goes a long way towards winning new clients.

You can do this a number of ways:. Joe has a specific problem - he needs some product packaging and branding - and he wants to immediately grasp that your agency can help him achieve his desired result. Find other local companies who have services that complement yours for example, a design agency might align with a printer or a packaging company. With strategic partners you can create joint package with special pricing, refer work between you, and offer new and innovative ways for your clients to reach their market.

Nurture these ongoing partnerships through driving traffic to their services from your website and social media, promoting them alongside your agency at events and actively working to bring them quality referrals.

We recommend interviewing at least 3 agencies and crafting your questions in advance. It can be casual and exploratory, but you want a framework to guide your conversation and help you get the info you need.

A few good questions to ask:. You want to cultivate a positive relationship, so your agency should be interested, engaged, and asking you questions as well. Agencies that care about working with partners who are the right fit will probably be a better fit.

Throughout the process, go with your gut. You want to work with an agency that is friendly, responsive, and eager to build a long-term relationship with you. Luckily, there are a few things you can do to start off on the right foot:. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. What Is a Creative Agency? A simple overview: Design agency: Offers design services for a variety of visual mediums, including print and digital.

Digital agency: Focuses on digital marketing strategy, particularly SEO and lead generation. Advertising agency: Focuses specifically on advertising digital, TV, radio, print, etc. It may or may not provide marketing services. PR agency: Offers promotional and content distribution services to maximize brand awareness. SEO agency: Focuses on various on-site and search marketing strategies and tactics to increase traffic and lead gen.

Social media agency: Specializes in social strategies and, oftentimes, the management of social media accounts. A creative agency can provide much-needed perspective to guide or improve your strategy, as well as fresh ideas to help you achieve your goals. Expert execution: A creative agency is a team of talented specialists who can both craft and execute your marketing strategies.

From developers to designers, copywriters to data visualization experts, they have the knowledge and skills to produce content. Pro tip: You always want to work with a creative agency with a proven track record. Insider knowledge: Sure, you know your brand inside and out, but how well do you know your industry? Your competitors?