Who owns singer sewing company

Singer sewing machines were started to be manufactured in Glasgow, Scotland. The company assumed the title of being the first overseas company in the world. Singer introduced its globally-known "Red S Girl" logo. The first jingle of the world. Singer became one of the companies which used "jingle" in their marketing activities for the first time.

In Turkey, Singer sewing machines were initially started to be offered for sale in İstanbul and İzmir. Discovering the importance of advertising and promotional activities at an early stage, the branch formed an "promotion - advertisement" department within the organization of the company. Today, Singer's advertising and promotional activities are discussed as an example in the courses delivered at business and marketing departments of some universities.

Singer became the first company to utilize the "Direct marketing" method. In Turkey, even the salespersons went to mountain villages together with instructors and technicians, who were in charge of showing and informing people on how to use Singer sewing machines, for many years. Singer opened its first dealer in Turkey at İstiklal Caddesi Street , and became the first foreign company to open a dealer and issue invoice in Turkey. Assuming the title of being the first company to utilize the "direct marketing" method, Singer went to mountain villages in Turkey, together with its salespersons, instructors and technicians, who were in charge of showing and informing people on how to use Singer sewing machines, for many years.

Singer became the first company to utilize the authorized marketing method in Turkey. Upon obtaining the consent of consumers, it paid home visits in the evenings to promote and sell its products.

Singer was also one of the companies which implemented the "authorized dealer" model in Turkey. Singer was the first company to draw up user's guides, provide extensive service, initiate the practice of "Guarantee Coupon", deliver training on sewing - embroidery and introduce gas stove and oven to Turkish people in Turkey. Furthermore, Singer played a role in history of all leading garment-industry brands of Turkey.

Singer initiated its operations in the building numbered Broadway in New York. Consisting of 47 floors, the building was the-then highest skyscraper. The company utilized this building for exactly 54 years.

Singer opened its first free sewing course in New York, and became the first company to deliver training on tailoring, sewing and embroidery in the world. When the s approached, three million women continued to receive training at these courses. Singer manufactured the first vacuum cleaner, showing that its design and manufacturing power was not limited to sewing machines only.

The first sewing courses in Turkey. Free sewing courses started to be organized in Turkey by assigning women as sewing instructors. Singer released its Featherweight model light-weight sewing machine to the market. Being promoted at Chicago International Fair for the first time, the machine became so popular that its manufacturing continued for 31 years until Due to the fact that the Featherweight, which was able to loop one thousand times in a minute, continued to be on demand even after termination of its manufacturing, its manufacturing was resumed for two years in Singer halted manufacturing of machines and domestic appliances due to the Second World War.

The Division Street plant was supposed to be the largest sewing machine cabinet factory in the world when it was built, although it was later exceeded by the works in Scotland. The new South Bend plant covered about 60 acres, including 20 acres of lumber yards. There was an in-factory railroad with about five miles of track. At the time of construction it was thought the capacity of the factory was 7, sets per day and had 3, employees.

All operations were performed in the South Bend plant, including drying of lumber, cutting, veneering, and assembling of cabinets. According to an article in the newspaper at the time the new plant was built, this plant was being duplicated in Moscow.

With the new plant Singer was able to greatly expand operations in South Bend. The South Bend plant was already a distribution center and this function grew. By , 10, sewing machine cabinet sets were manufactured per day. Of the finished sets, half were sent to Elizabeth, New Jersey to have the machines installed and be shipped to the U. Machines were sent from Elizabeth to be installed at South Bend and the completed sewing machine distributed from here.

The cabinet work was done on very close tolerances in order to make parts interchangeable, no matter where they were shipped. The year of was the peak year for production in South Bend. At that time there were about 3, employees working in the Division Street plant. In the early years of the 20 th century, about 50 million feet of hardwood lumber for cabinets, 20 million feet of softwood lumber for packing boxes, and 10 million feet of walnut, oak, gum for veneer were used in the South Bend plant per year.

This was all stockpiled in the huge 20 acre lumber yards adjoining the factory. David Pollack, a Singer researcher, estimated that three-quarters of all sewing machine cases and cabinets in the world at that time were made in South Bend, with a year output of 2,, cabinets. After changes occurred which affected the operation in South Bend.

The plants in Germany became self-sustaining and Scotland was getting close to self-sustaining. They could buy European lumber at a better price than the cost of shipping it from the United States. Of course, the plants in Russia were lost as a result of the Russian Revolution. These plants had received many cabinets from the U. Within the U. All of these developments cut into the work done at South Bend. Stockpiling of lumber ceased in and the lumber yard employment reduced to zero from a high of workers.

The foundry operation could be more effectively handed in Elizabeth, NJ since the electric machine did not need cast treadles and stands any longer. The foundry buildings which use to belong to the Economist Plow Company were sold in The Depression years were not good for Singer in South Bend nor anywhere.

In there were employees, and most of these employees worked a 16 hour a week schedule. There was some growth after this, but it seems that throughout the s there were only around or employees. They were mostly on a 40 hour work week in the later years. By the beginning of World War II there were 1, employees. There seems to have been only two strikes at the Singer factory. In August, the company went public with an initial public offering of 16,, shares. Singer Sewing Company's consumer products division relocated to Tennessee.

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FAQ Categories. Remove This Item Compare. Clear All. Saturday, Sunday Options. More Help! Sign Up for Our Newsletter:. All Rights Reserved. The first lightweight domestic machine, the "Grasshopper," was introduced. Singer received first of three patents for lock-stitch vibrating shuttle machines. The "New Family" sewing machine introduced. Singer opened it's first factory outside of the United States in Glasgow, Scotland. The Singer Company sells , machines. Singer's Bridgton factory became the largest in Britain.

Elizabethport, New Jersey became the site of a large, state-of-the-art manufacturing facility. An Edison electric motor drives a sewing machine. Singer Company produced 40 different sewing machine models. New factories opened in Wittenberge, Prussia and St. Singer introduced the "Portable Electric," an electric-motor powered model 99K. Singer introduced its "Featherweight" at the Chicago's World Fair.

The Singer Sewing Center trained an estimated , housewives. Singer introduced the model , it's first zigzag machine. Singer introduces the "Touch and Sew" sewing machines. Consolidated sales reached the billion-dollar mark for the first time. Company stock was listed on the London Stock Exchange. Singer introduces the world's first electronic sewing machine, the Athena Singer introduced the Touchtronic , the world's first computer-controlled machine. Singer Headquarters are relocated to a new facility in Stamford, Connecticut.

Singer celebrated years of innovation. Singer introduced the Millennium Series sewing machines.