Where can i find jnco jeans
From the labels, buttons, and flashers, to the quality of the fabric, washes, and embroidery, the brand is back and better than ever. The prices, however, seemed exorbitant to many. JNCO's reply was swift. Reacting to cost concerns apparently lodged by customers, the company dropped the prices of all the pieces in its new denim collection.
In addition, those who already placed orders for items at their original price will receive a refund or store credit. An email from Monday July 1 outlined the move. We have now updated the site with those prices. To those of you who have already placed orders, we will either refund you the difference or issue you a store credit your choice. Started in , the company was sold to a Chinese firm called Guotai Litian Group in But per conventional streetwear wisdom, JNCO clothes produced after the buyout felt inferior in quality to their early counterparts.
Naturally, original pieces found new life on the secondhand market e. We are back in business for the long game and want to retain the quality and sustainability of the product. We discovered, to our dismay, that the business has changed in our absence. The factories that we work with are few and far between because of the complexity of the product and we demand an extremely high standard of excellence.
On any given night in the warehouse districts of cities all over the world, you could find electronic music lovers appearing to glide across the floor, their fast-moving feet hidden as they shuffled to the beat of the music. Long before influencer marketing and social media, the brothers caught on to the power of supporting communities that supported their brand by gifting jeans to well-known figures. This move would help JNCO establish cult followings across several different passionate fan bases, cementing their mark in culture for years to come.
As early adopters of the then-new Internet and after opening a flagship store in the famed Melrose area of Los Angeles, JNCO had set themselves up for mainstream success. However, this peak of success would eventually also become JNCO's demise. Now in high demand, Milo and his team were forced to create designs to please buyers, rather than pursuing the creative and unconventional mantra that had initially launched JNCO into such widespread adoration.
With every design edit suggested by the stores, Milo felt the spirit and authenticity of the brand becoming compromised. Eventually, the company began to split into sub-labels and separate projects, with JNCO acting more as a parent brand. Around , the brothers released the licensing to a Chinese company, which resulted in a lower quality product that differed drastically from the spirited, original brand. Original jeans would sell on eBay for hundreds of dollars, retaining their quality even over two decades later.
Today, the internet remains littered with groups and forums dedicated to the original JNCO Jean wide leg pant. Four years later, Milo decided to buy back the license and bounce back from news that the brand was going out of business.
He began dreaming up a relaunch for JNCO that is set to land this week. Now, with his daughter Camilla by his side, the family aims to revive the brand as it once was, but with an update for today's fashion culture.
The version of JNCO will return to their staple pieces - jeans, hoodies, shirts - marketing now to a unisex audience. Cuts will be reminiscent of the traditional pants, but with new updates like glow-in-the-dark stripes, new washes and freshly designed patches for the modern day raver, skater, biker and beyond. Rapper Tierra Whack talks bright colours, Prince and Tokyo's futuristic style. Acid house fashion was outrageous and we love it. Home Latest News Menu.