Why is a company tagline important
Use them as part of your introduction when meeting new people at networking events and see how they resonate. Just like with all marketing activities to be effective, you must intimately understand your target audience. Creating a powerful tagline is no different. If your company tagline can express how your business can solve that problem for them, you will have created a connection between your company and your customers.
Make sure you always keep your customer as the target of the tagline. In your tagline, clearly and succinctly convey the benefits your customers get when they experience your business. Communicate why you are in business and what outcomes your customers achieve by doing business with you. Make your tagline clear, memorable and easy to understand.
Short taglines create a lasting impression on your customers. If you are too clever and it takes work to figure out the meaning, it will be just ignored. For small businesses, your tagline should be straight-forward and to the point.
Focus on the Benefits of your Business You should create a tagline that effectively conveys and sells the benefits of your business to your target audience.
It must communicate why you are in business and what customers will reap from using your services or products. People should be able to recognise your tagline quickly and without too much thought.
Aim to include some common and catchy words used in a creative and unique way to draw attention and make your business stand out. Another way to get your tagline to reach its full potential is to share the story of your business and make it personal.
People are emotional beings and stories have the ability to stir these up. Use the power of words to your advantage. Stay away from words that carry negative connotations and rather use positive, reinforcing words and results in your tagline and slogan. This will make your customers feel happier and leave a positive impression.
Having a powerful tagline and slogan is vital for your business. It takes a lot of careful thought, brainstorming and should consider elements like clarity, phrase length, question-answering, problem-solving and must appeal to your target audience. After all, it is the core value of your business! Bonnie is a dynamic individual who is extremely enthusiastic about assisting clients with their branding and marketing requirements, but also thrives on using her HR and Leadership experience to provide advice through her blog.
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Descriptive: These convey the brand's promise, product or service. Specific: These reveal the company's products in a creative and memorable way. Provocative: These pose questions to urge consumers to consider if they can improve their lives.
Imperative: These demand a related action and typically include a verb in the phrase. Superlative: These position a company as the best in its industry or division. Why is a tagline important? Examples of taglines. For a mattress company: Sleep better.
For an eBook company: Read on the go For a baking food box subscription: Bake memories For an online food blog: Recipes that merit sharing For a puzzle book company: Be puzzled For a sneaker company: Run faster For a florist: Tell her with roses For a lawn service company: The speedy weedy cutter For a bar: Where you want to go for after hours fun For a seafood restaurant: Be more Pacific For a goo removal company: Stick be gone.
What is a slogan? Product specific: Tell consumers what type of product they sell. Use-case specific: Instruct the public on how they can enjoy the company's product. Category specific: Single out their company product category as the best one offered. Consumer specific: Focuse on what type of consumer would use their product. Why is a slogan important? Example of slogans. Chocolate that's good for you The dinner of men Try not to eat the whole bag.
The sparkliest litter out there Your town's news in the palm of your hand We deliver. It's a good day to be fit. Let your skin shine bright like a diamond.
Soda pop. Dogs deserve class.