Why redesign your logo

Among the reasons every company needs a logo refresh every now and then; 1. Consumers want to feel like the company they are working with is up to date. Logo refreshes show that you are evolving and changing to keep up with the modern world. Especially if you are an older company. The previous effect is multiplied if your competitors are refreshing their logos and you are not. Consumers then have something to compare your company to; you will then appear out of touch with the modern world.

Online usage across many social media outlets changes overtime. You need to ensure your logo is adapting to those changes. You need simplified variations of your logo for social media avatars, etc. When it comes down to it, the first thing your clients think about when they think of your company as well as visit your website, is your logo. It is the identifying anchor point for your company. So, make sure your logo is saying what you want it to say! Check out some other great logo examples that inspire.

Safa Khudeira is a creative project manager with Intechnic, with 4 years of experience in web development project management. Fonts, colors, alternate design variations, and usage standards are important to define in the logo creation process. Another reason you should consider redesigning your logo is if it looks extremely outdated.

As in, it looks pixelated and blurry when it is enlarged or has outdated elements that date the logo such as an anniversary year or trendy icon. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of copy and a team of copywriters. It evokes a sense of connection between a brand and consumers. It establishes a bond between a company and its community of fans, friends, critics, allies and champions.

Our team of creatives will guide you through every stage of the logo redesign process. Sometimes companies get it right the first time think: Shell and Nike and never have to revisit their logo. But more often than not, a logo has to be tweaked or adjusted to keep up with shifts and changes in your company or the design world. This is especially true for businesses with longevity which is not a bad problem to have —the logo you created in is probably not going to speak to customers in And there are other legitimate reasons to pull your logo off the shelf and give it a solid once-over.

When you do, you may discover that it is indeed time for a redesign. Asking 5 key questions will help you understand if you should stick with what you have or take a risk and try something new. If your business has expanded or changed in any way, it may be time to consider changing your logo, too. You can feel intimidated or you can stand up tall and fight for your place. A logo redesign may be just what the branding doctor ordered.

Play it right and your new logo will help you connect with a new audience and still maintain your customer base. As your business grows, it may naturally evolve. If your logo was created in the 80s it may be time to enter the modern era. Not only is the aesthetic tired, but the design is probably not compatible with the myriad of technological devices that will be showcasing your logo—mobile devices, tablets and the like.

By completing this form, you agree to our Terms of Service and Privacy Policy. You can simply refresh your logo or give it the full redesign treatment. Refreshing is a less dramatic approach. Think of it like a logo makeover that works with design elements that are already in place.

The renowned credit card company retained its signature circles and colors, simply bringing its name into the future with modernized typography.

A logo redesign, on the other hand, is like dramatic plastic surgery. You may be ready to give your logo a complete overhaul, but before you deconstruct it completely, consider the current design elements that are representing your organization effectively.