Why do companies use nielsen
Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences. Top industry experts and Nielsen leaders discuss how to navigate the global media landscape today and tomorrow.
Games have become part and parcel of the Millennial media diet, with two in three U. Backed by real people, our global panels provide critical data validation and ensure representation. Members of these groups help us bring our best to the communities we measure. Solutions Connecting you to audiences, growth and new opportunities. We use a variety of ways to find participants when recruiting individuals to become a part of an ongoing panel. The methods can include random telephone samples, online offers to join, or in some cases, face-to-face recruitment.
With groups that are sometimes harder to contact, such as younger adults, African Americans Hispanics and Asian Americans, we focus additional recruitment efforts in the areas where there are higher numbers of these individuals or provide offers on websites or print publications that are often viewed by these groups.
Our recruiters, or field staff, are typically bilingual and equipped with in-language materials to help explain survey participation. Once a pool of individuals has been recruited we can select representative samples of these individuals to participate in various panels and surveys. Become a leader in the global data analytics and technology industry.
Our tools and vision can propel your career to new heights, giving you the opportunity to drive advancements across markets and top companies. Our best-in-class data scientists and analysts simplify the complexity of this information, revealing powerful insights through clear, compelling stories. We capture the world as it is today, to allow you to look to the future and make decisions with confidence. We are tirelessly driven to measure data equitably and fairly, and that commitment to equality is built into our culture.
To embrace the talents and ideas of all backgrounds and perspectives is core to who we are. Our trusted data partners span the CPG, travel, shopping, auto, finance, and business verticals.
What you buy is at the core of what we do. We engage with government officials, industry associations, and diverse experts on issues important to our business and yours. Learning is foundational to the advancement of data, science, and business. Through responsible, sustainable business practices and our commitment to giving back, we care for the communities and markets where we live and operate our business.
Our Privacy Commitments Participating Research Choices organisations are transparent about their data collection and use practices.
Check our commitments so you can find out what we specifically do with the data we collect for research. Our Commitments. Make your Research Choice Participating Research Choices organisations offer you the opportunity to opt-out of research. If our information hasn't encourage you to continue to participate, then simply click on the link below to exercise your choice. Are you a member of a panel?