Fila which country brand

A worldwide leader in sporting and lifestyle shoes and apparel, Fila champions its heritage Italian design DNA while simultaneously pushing the boundaries of modern performance wear. Fila gained global attention for its instantly recognisable tennis apparel in the s, and has since expanded their design portfolio to include sporting apparel across a wide range of codes including golf, training, running and compression wear.

While their technical processes are at the forefront of sporting design, the brand remains true to its time-honoured European aesthetic and outfits professional artists and athletes from around the world. Introduced to complement the main collections, Urban Classics and our Unisex lines call on the brands nostalgic catalogues from the s and '90s. Fila delivers the perfect cross-section of sport and street. Our signature t-shirts fuse all the comfort and function you have come to expect from the brand, while a selection of sweatshirts, sports tops and performance jackets bring an extra dimension to your everyday rotation.

Sign up for exclusive offers, first looks at collaborations, and all things FILA. One of the biggest changes for the company occurred in when the brothers officially established itself as a knitwear manufacturing company, while also entering into a partnership named Maglficio Biellese.

This allowed the business to grow beyond the town it was established in, and eventually expanding to beyond even the borders of Italy. A few years later, it expanded once again, merging with the Fratelli Fila company in Now operating as a sportswear brand, one of the first sports Fila aimed to conquer was tennis, endorsing numerous leading players from the time, including Bjorn Borg, and in later years, Boris Becker, Jennifer Capriati, and Monica Seles and Kim Clijsters.

While the company was able to carve out a reputation in the world of tennis, the brand still continued to lack sales in the United States, behind Nike and Reebok. This marked a change in fortunes for the brand as it continued their tug of war with Nike and Reebok. By the end of the decade, after having dominated the tennis scene, breaking trends such as the all-white silhouette, the brand finally established itself across various other sporting codes, including baseball, basketball, football and motorsport.

During their rise in the sporting world, Fila adopted a new logo in the s. The Fila logo received artistic treatment of the letter F, comprising of snakelike letters which gave it a highly futuristic and elegant look. The red bar in the F represents vitality, vigor and passion.

The blue colour, on the other hand, represents trustworthiness and reliability of the brand. The Fila logo remains strikingly memorable today, as it once again aims to dominate the world. The s was a tricky period for the company in terms of sales and brand awareness across the globe.

Best known for their polo shirts, sweatshirts and shoes, Fila's designs are always bold and they most definitely do not shy away from bright colours or daring silhouettes. It is this creative bravery that has brought them back to the mainstream, granting the Italian firm a stream of collaborations with the likes of Odd Future, Urban Outfitters, Fendy and even Pepsi.

Click here to shop Fila. Home The History Of Fila. Streetwear After years of success in the tennis industry, Fila began making shoes for sports ranging from basketball to mountaineering, which ended up sprouting their streetwear success in the 90s with everyone from Tupac to Timmy from next door rocking an oversized Fila sweat.