Koodo mascot who is the voice
For almost four years, Canadians have been exposed to mobile telecom brand Koodo's loudmouthed cartoon wrestler El Tabador mostly in second instalments.
But will viewers tolerate him for nearly 30 minutes? A new project is banking on it. Carl DeMarco, former president of global business development for entertainment powerhouse World Wrestling Entertainment Inc.
WWE , has struck a deal with Telus Corp. Through his company Camillion Corp. DeMarco is developing a sitcom starring El Tabador's "celebrity lifestyle," living in a mansion with his entourage. It will be styled after the "mockumentary" show format seen in popular sitcoms Modern Family and The Office, and as in the commercials, the cartoon character will be superimposed on a live-action setting.
As they have since its ad agency Taxi 2 created the character in March, , Koodo will continue to use El Tabador in its ads. It was never our intention to take him further than our TV spots," said Koodo's manager of marketing, Kate Robb. Known for high-flying manoeuvres and pinning opponents to the mat, this spandex-loving character was the perfect mascot to describe the battleground of the value-based telco industry. His quirky look and tongue-in-cheek tone were seamlessly integrated into the established brand style.
In March , a second launch spot aired on national television showing El Tabador saying adios to his small Latino village to fulfill his destiny of saving customers from mobile injustices Exhibit 4. Koodo AMA Ask Me Anything is a platform that allows consumers to talk with senior members of the company in an open, hour-long panel discussion.
Koodo Ideas was created to encourage our consumers to share suggestions on how to improve our services. In a category full of tech tips, these programs allow our consumers to engage with the brand on a deeper, more meaningful level.
To stand out, we focused our media attention on where our target lives, works, and plays. We were able to amplify the message and achieve a domination effect disproportionate to our spend, making every dollar work twice as hard.
We strategically used TV and digital to achieve national air coverage, and then focused on OOH and transit in secondary markets to drive increased penetration. Koodo had the most successful postpaid wireless launch in Canadian history, and the momentum has continued for seven years since. Despite an increasingly competitive environment and the onslaught of new choices in the market, we have seen double-digit growth in our subscriber base year over year.
This was an unprecedented achievement by any brand in the Canadian marketplace, let alone a new one up against multiple, established, big-budget marketers. Koodo has continued to perform extremely well in this critical sales channel, receiving numerous accolades from top retailers. Koodo has maintained its 1 position well into and regularly remains the top wireless vendor with each of its major national retail partners. Koodo has been awarded the J. We have the lowest churn rate of the value players and our ARPU average revenue per user continues to grow.
Since its launch, Koodo has exceeded multiple records previously set in the Canadian marketplace sales, awareness, and churn. Within days of launch, our Gen-Y target gave their ultimate stamp of approval: they appropriated Koodo for themselves, with everything from user-generated spoofs of our ads to Koodo-based theme parties. By March 30, , our YouTube channel had already become the 1 most-subscribed-to sponsored channel in Canada. And when El Tabador was introduced, users began creating their own content to show their love, including video parodies of El Tabador commercials and El Tabador tattoos.
By March , our Facebook page had become the fastest-growing fan page of any mobile company in Canada Exhibit Have work you want to share?
Click here to submit to. Careers ». Random Cool ». John St. A love song for original compositions A new recording from Sid Lee and Grayson Music captures the misery of composers who have work passed over for a demo. The new Koodo will also feature a lighter, more modern colour palette, with various shades of yellow and blue replacing the black, orange and pink hues used today. Koodo Mobile is also getting a new tagline. Koodo also plans to end its current Tab system, pushing new and renewing customers towards two-year contracts, similar to those from TELUS and other providers.