How fast is mobile marketing growing

Such factors are estimated to offer lucrative growth prospects for the key industry participants operating within the mobile marketing industry.

In , the mobile-web segment gathered the largest market revenue and it is anticipated to govern the mobile marketing market throughout the forecast period. However, the QR codes segment is projected to grow at a significant growth rate in the next five years. The major share of indirect revenue is likely to come from the North American region, owing to a wide application of smart devices within the region. The global mobile marketing market has strong competition among the well-established and new emerging players.

These market players target to gain a competitive advantage over the other players by participating in partnerships, mergers, and acquisitions and expanding their businesses. The truth of the matter is, having a mobile presence has become imperative to survival. As mobility continues to redefine how industries operate, traditional enterprises need to be conscious of the fact that they are no longer just in competition with each other, but with mobile-first companies that have captured the attention of an increasingly mobile society.

However, finding success in the mobile market is not an easy task. Breaking into the mobile market is an iterative process that requires in-depth research, extensive planning, and unbeatable dedication. Understanding the current mobile landscape is imperative to both enterprises that currently have mobile services, and those looking to break into the market as they move forward in developing a mobile strategy that best suits their business objectives.

If a large majority of your audience is mobile-first or mobile-only, your business needs to communicate with them based on their preference. When it comes to mobile, users have exceptionally high standards for functionality and performance. Native apps are fast, responsive, and deliver a generally well-received user experience. These applications have access to inbuilt hardware, as well as support for every interface interaction offered by the respective operating system.

Mobile web applications are ideally suited for content consumption and can be designed to imitate native apps. However, web app usability relies heavily on the web browser performance. Any mobile enterprise app needs to be thoroughly tested. Performance factors like load times, product crashes, and complicated registration fields all add up to poor user experience and can ruin your chances of market success. A documented testing process is a critical element of any mobile strategy.

Achieving momentum in the mobile app market is difficult for even the most established enterprises. Drafting a thorough mobile marketing plan is the cornerstone for continuous growth and success for an already existing or new product. The marketing component of your overall development process is ongoing and requires constant maintenance.

The mobile app market continues to evolve at a rapid pace. Connected customer experiences are seen as a requirement from businesses and services alike. As a response, organizations need to expand beyond their established tactics, toolkits and channels to reach and acquire their audiences and meet the expectations of mobile app customers.

Looking at a breakdown of each mobile app vertical provides wildly different insights into how users interact with mobile apps. With each vertical and category, retention rates, session duration, and in-app activity vary. Keep in mind, every app vertical has its unique set of benchmarks and best practices to follow.

At this point in the game, with the majority of influential enterprises already having a mobile product on the market, focus should shift to improving a current product to deliver more value to customers. With many organizations failing to consider key trends and patterns into strategic growth plans, leveraging the insights from the statistics listed above, can shed light on trends that can manifest into opportunities.

With financial services, automotive, telecom, and travel industries spending the most on mobile advertising, companies of all types and sizes around the world are increasing their mobile advertising budget to target users effectively.

This is due to the wide reach, high ROI, and measurable results offered by mobile advertising. Learn more about the importance of mobile advertising in by pouring over the stats below.

In , the U. Programmatic mobile video advertising spending in the U. Financial services, automotive, telecom, and travel were the top four industries for mobile advertisement spending in In , U. S media buying decision-makers are very confident that their organization was able to measure the conversion rates of their mobile advertising efforts. Social media is the marketing channel where optimizing for mobile is most important.

In , Facebook was the most used social media platform and it was accessed on mobile phones by nearly all users. Additionally, many social media platforms, like Instagram, Snapchat, and TikTok, are only or mainly accessible on mobile devices.

And these are the fastest growing social media channels. For example, Instagram which is already the most frequently accessed platform in the U. The stats below will give you a good overview of how to approach mobile social media marketing in YouTube is the most used smartphone app in the U. TikTok was the most downloaded app in and is the 8 mobile app by the number of users.

In , Instagram primarily a mobile device app is projected to reach With the COVID pandemic putting people in front of their computers more often than ever, mobile email opens decreased slightly in Despite that, mobile devices are still the main way users open emails.

Besides, users opening emails on mobile are spending more time reading them compared to the past. This suggests that creating high-quality emails for mobile device users is more important than ever. For , make sure your email marketing strategy is focused on mobile-friendliness. Below are some of the top stats encompassing the significance of mobile email marketing. Mobile-friendly email is the second most-used tactic email marketers use to improve their performance.

Mobile was the number one way to read emails by the end of Since the beginning of , mobile read times went up by 1. But is messaging marketing still effective in ?

Well, more than half of consumers say text messaging is the most effective way a business can reach them , and more than half of retail marketers plan to increase their messaging marketing budget. That makes SMS marketing a mobile marketing strategy with a lot of opportunities, both in the U. Below are some statistics showing why.

Global business messaging traffic reached 2. In , SMS accounted for Consumers are more likely to open text messages before any other form of mobile communication. But did you know that most internet and social media users view videos on mobile devices? The average user spends almost an hour every day watching mobile videos on Facebook alone.

The mobile video ad budget in the U. The statistics below show why you should create videos that are optimized for mobile in Users spend an average of 40 minutes a day watching mobile videos on Facebook, and one-fifth watch more than an hour a day. YouTube users spend an average of over an hour a day watching videos on mobile devices.

The mobile video ad spending in the U. By now, it should be clear that mobile marketing is the future of marketing. But how will changing mobile marketing trends impact B2B industries and businesses in ? More than half of business buyers use mobile devices to research products to buy, and believe that mobile marketing significantly impacts their decision-making process. In fact, more than 9 out of 10 B2B buyers will buy again from a website with a first-class mobile experience.

More than three-quarters of B2B companies already know mobile apps are the solution to improving customer loyalty, and many of them are starting to invest in these. A study published by Google, Fifty-Five, and Deloitte analyzed mobile site data from 37 retail, travel, luxury, and lead generation brands across Europe and the U.

It found that even a minimal improvement to mobile speed can significantly improve business KPIs , such as impressions, conversion rates, and order value. When it comes to SEO, the priority for marketers is optimizing for mobile. Below are some statistics that will give you more insight into the importance of mobile speed and load time. The top technical SEO tactics marketers use to improve site performance are page speed and mobile optimization. The average web page takes Improving site speed by 0.

To understand if your site needs improvements to be optimized for mobile, ask yourself these questions:. Is it easy to perform actions like contacting you or making a purchase on the website from mobile devices?