Who is nili lotan

Because when I set out to start the company, I wanted to meet not only everyone in it, but their life partners as well. That interests me. I replaced a large number of employees; my whole management staff is new. They were wonderful — but only up to a point. I had to move on with others. I decided that I had to let go — that if I wanted to develop the company, I need to let people with better knowledge than mine do their jobs.

And then, as part of the process of finding new managers, I brought in mostly women. What does that mean in practice? Does it make a difference that you now have a female majority in management? I think that even today, still today, women find it difficult — compared to men — to fully realize their skills, because they have this double responsibility of motherhood and career. We give birth. Clearly there are marriages of all types today, and having children is done in a variety of ways, and there are fathers who are identical to mothers, as it were.

But there are more women [in the dual role]. And for yourself and for those who work for you, do you think you have found the mix that combines professional and private life? I had another problem back when I worked in a very large company and I gave birth. I wanted to breastfeed. Breastfeeding is limiting; you need to be home at certain times. So I asked for that flexibility. I wanted to find the fusion of motherhood and self-potential.

I asked them to give me that option. They made things tough for me. That was the only point in the interview, which was conducted at a cheerful pace against a background of clinking glasses of cold soda water and an orange-flavored old fashioned, that Lotan, a mother of three, lost something of her cool tone of her voice, and turned emotional.

If you need to breastfeed, then breastfeed. I believe we all have the desire to be the best we can be, and to serve the goal for which we spend the whole day there, damn it.

I believe that when you give a person freedom of choice and flexibility, he pays you back. He pays it back to himself. Does it work? And if you want this job, you have to do what needs to be done.

In my generation, the domestic tasks simply landed on women. Tribeca-Tel Aviv. The change toward a more female management in her company was not the only transformation Lotan undertook during the pandemic. At the end of June, she will launch a capsule collection together with the popular sports brand Champion.

In recent years Champion has penetrated public awareness thanks to its collaborations with a series of designers and fashion houses that are considered trendsetters in the industry, among them Rick Owens, Coach and street-fashion brands Supreme and Off-White. This is my home. I am not the owner. What am I if not an Israeli? I integrated their activewear with my collection; I used the iconic items from my collection and mixed them with theirs.

The collaboration, featuring outfits in black and white, and a military parka of vast dimensions, is faithful to her pseudo-male style. The whole time of the coronavirus I had video sessions with my Israeli trainer, an hour a day. But Lotan is also a businesswoman, and as such understands that this is an important economic opportunity.

After all, collaborations between brands, in which the one riffs off the reputation of the other, have become a widespread strategy in recent years, and one of the best ways to attract public attention. Collaborations are also a proven way to reach new target audiences, and in this connection Lotan has more plans.

I have a technical department that develops my designs, but I design everything alone. Why open in Tel Aviv? I really see it like that. Even if it seems to be not logical.

Nili Lotan. Shop Main Collection. Sign in to your Account. Forgot your password? Sign In. But after a few years, she got her footing in the fashion industry and never left. She started at Liz Claiborne in , then moved to Ralph Lauren nine years later, where she did menswear, and finally landed at Nautica in , where she was the VP of design. It also gives the garment an identity. But after so many years working to get across the ideas of others, she left Nautica in to find her own voice in the the only way she knew how: to make a collection that was exactly what she wanted in her own wardrobe today.

Everything about Nili Lotan is relaxed and easy, from her soothing way of speaking to how her clothes hang on the body. There are no bells and whistles, she finds sexiness and confidence in comfort, and the pieces relate to one another like members of the same family.