Which restaurant promotions are the most effective

Send the offers in the morning and certainly before noon when lunch hour has already begun. When you build customers database you get the best tool for direct marketing strategies for your restaurant promotion. This promotion is intended to boost business during slow hours in a day.

Happy hour is usually in a late afternoon Monday through Thursday, and often taking place at some period between 4 PM and 8 PM. Let your customers enjoy happy hour food and drinks prices after a long working day! Make a happy hour menu with half-price wine lists, cheap cocktails, and side dishes and you guests would happily pay and eat much more. Use various sporting seasons as a good way to get customers into your restaurant.

Make a menu with a special offer during the season or free delivery. Make a dinner discounts or organize different parties like super bowl party in your restaurant or bar. This is a perfect idea for pizzerias. Also, you can give sports names to some of your dishes or drinks from the menu list, even funny once. Lure people to eat in your restaurant instead staying in the house.

Tips: Provide a large screen to your guests and enjoy in watching sports matches. Buy team t-shirts for your staff and combine them in a new wait staff dress co de. You will need some time to plan and organize wine tasting, but a successful event can bring in continued business long afterward. You can organize wine tasting night any time during the year. Be sure that you choose lighter wines in the summer and heavier varieties of wine in a winter time. Share on facebook.

Share on twitter. Share on linkedin. Share on email. Last Updated on July 30, With the advent of the Internet and a customer base who cannot remember a time before Google, foodservice operators are learning that they need effective restaurant promotions that can hold their own in an industry that is becoming more competitive by the day.

Starbucks Promotions: Loyalty Rewards Program Starbucks rewards its customers with star balances or points on its mobile app that can be exchanged for free espresso shots, pastries, and merchandise.

Result: Quarterly revenue increased 4. Jollibee Promotions: Touching Commercials Jollibee is known for its heartfelt touching commercials. Result: , friends sacrificed in one week 35 million free media impressions. Result: 9. Over million Doritos Locos Tacos sold in just 14 months 15, new employees hired to handle new sales Nationwide media coverage Record-breaking Reached , Foursquare users in Britain 2, Facebook posts and 3, tweets about the campaign.

Global Restaurant Industry Experts. Who We Are. How We Help. Who We Serve. Some promotions have been around since the beginning of time, like a happy hour designed to boost sales during the naturally slow time of day. Does your restaurant offer a happy hour?

What about BOGO offers for add-ons like appetizers or drinks? You can have free desserts on Friday nights or free appetizers on Sunday afternoons. Figure out exactly the audience you want to target, and then determine what they want. When that amazing dinner arrived, you know I snapped a photo and added my location.

For the restaurant, it was cheap and effective digital marketing. Whichever social media platform you focus on — and you should choose a primary platform for social media — encourage your customers to get active and connect right away. Are there people in your community whom others tend to listen to?

Those people are known as ambassadors, and you can employ them to provide word-of-mouth advertising for you. Create an offer that explains in detail what you expect of them and what they can receive from you. It can be a discount for food or apparel, or cash, in exchange for a certain number of social media posts. Need some real-world inspiration? Check out some restaurant campaign ideas from Constant Contact. Some bloggers might decline your offer, but the more you ask, the better your chances are of getting some positive feedback and generating more interest online.

Some food bloggers have big followings, and getting their attention can have a huge influence on your restaurant. Even just one write up or mention from a major foodie can be a huge for restaurant promotion efforts. For more ideas, check out what we've come up with here. The stronger and more accurate your online details are, the better.

Does your food target patrons who prefer healthy eating? Or does your restaurant have a more beer-and-wings kind of vibe? Understand who your target patrons are , then build your brand around what they are interested in.

Reflect these interests on your social media platforms and in your promotional material. Twitter can be a true treasure for restaurants, and timing your tweets can have a big influence on hungry stomachs.

Try crafting and scheduling tweets at different times of the day to specifically target the breakfast, lunch, or dinner crowds depending on your offerings. Users love to do research online before ordering from or visiting your restaurant. Not sure how? Some delivery sites like those mentioned below offer to publish your menu online for free. Open Menu is another great site that can help you get your menu looking sleek and stylish it even offers some handy social integration, for both paid and free users.

Many online delivery services streamline the ordering process, and internet-savvy patrons often love taking advantage of such delivery services. Some customers may even discover you for the first time through services such as these! Providing coupons and discounts for your restaurant is always a surefire way to bring customers running. Offer a free dish to your new email newsletter subscribers we can show you how to get more of those too.

One fine dining restaurant marketing idea is to consider signing up for Open Table. Open Table is an online reservation tool that lets customers book reservations for your establishment online! Patrons love it when you make life a bit easier for them, and Open Table already has a base of loyal customers you can tap into.

Restaurants are one the best candidates for mobile ads , as users are often looking for nearby dining options while on the move.