Where to find leads for insurance

Here are some of them:. Some lead sources will give inaccurate information in order to get money from you. You have to be careful that the information they give is accurate and legitimate. You have to make sure that a potential insurance leads provider is available for any questions and concerns. Some sources will offer different levels of service — like or leads. Some lead sources will give out outdated contact information. Have you been looking for a new and legit insurance lead provider?

It provides updated insurance lead information with the help of Fuzebot. It even gives qualified data to its clients, and utilizes email verification to make sure that each lead is valid. Yep — it can help you avoid the problems I mentioned above when it comes to purchasing insurance leads.

The LeadFuze team has over 10 years of experience in the industry, so they know what it takes to get your business up and running! Sign up today for a free trial! The following can help you regardless of the type of insurance you offer such as liability insurance, long-term care insurance, health insurance, disability insurance, life insurance, home insurance, car insurance, etc.

One of the best ways to get online insurance leads is by creating a website where your target audience can learn about what you have to offer. A good way to do this is by providing free content that will educate people on what they need and how much it costs. That means your best bet is to target local smartphone users who may be looking for your service as they make their way through town.

This will create a sense of urgency in potential customers who may be looking for insurance as they travel through town or near their homes. Image Source: Design Pickle. Mobile versions of websites are an effective way for insurance agencies to reach customers on the go who may be searching for rates or policies while driving from one destination to another. A website created with responsive design will automatically adjust the layout of your site to fit on smaller screens, making it easy for potential customers who are searching from their phones.

A lead magnet is a free offer that you can use to draw in potential customers through email or social media. Video marketing is a great way to reach customers and give them information about your business.

Videos can be produced in different formats, from short clips on YouTube to full-length movies; whichever you choose, they should provide some value by providing helpful tips or answering common questions that people may have when considering insurance for themselves or their family members. Add links to your business website and include all relevant experience and education to show your expertise.

Start connecting with people within your community. Next, you can begin to reach out to their contacts and ask them to schedule calls to discuss policy options. Watch for important life changes that are announced on social media, as well.

New babies, marriages, and new professional positions are common milestones that may drive people to invest in their futures through insurance policies. Always congratulate your connections on their good fortune before using the conversation as an opportunity to pitch your services.

There are many ways to market your business to prospective clients for free, but all outreach efforts require forethought and planning to be successful. Before you begin to connect with your target audience, spend some time creating your comprehensive marketing plan for the year. A professional writer and marketing consultant for more than 20 years, Suzanne Wentley has helped government agencies, nonprofits, and businesses share their message and help communities worldwide.

Our intelligent builder already considers responsive web design so your site will look great on any device. As a bookkeeper, you spend your days keeping the finances of businesses and organizations in order. Life insurance can be a challenging product to sell. Skip to content. To get ideas for blog content, read other insurance-related pieces on Insurance Journal and other industry websites. You could reach out to them the same way you would reach out to your customers or maybe just send some direct mail after the claim has been peacefully resolved.

Local Athlete Autograph Session - Is there a local star athlete that could draw a crowd? What about bringing in a few guys from the local minor league baseball team? Put something together for the kids and you'll draw their parents as well.

And raffle something off so you can collect Mom and Dad's contact information. Get More X-Dates - In my opinion, asking for x-dates is one of the most underutilized weapons in the insurance salesperson's arsenal.

The thing I love about asking for x-dates is that it's not pushy. You're telling the person, "I want to help you with your insurance, but only when it's important to you". How could you be collecting more x-dates every day? Audit Your Book - Auditing your book just means filtering your book of business down by certain factors to identify ideal customers to target specific products to. For most established agencies, there's more insurance to be sold to your existing customer base than anywhere else.

Some common things to look for would be: milestone birthdays, new vehicles, job change, policy anniversary, child in the house, single-line policies, etc. Facebook Get a Quote Tab - With everything you're already doing on Facebook to get more fans and improve engagement, shouldn't people be able to fill out a quote form right there on Facebook? Of course they should. If you don't have an app from your carrier or a developer to help you with it, use an app like this to create a simple quote form.

Host a Webinar - Offering valuable informtion in the form of an online webinar is a great way to generate leads from the people who sign up. This is especially useful with commercial insurance because its even easier to develop educational content for a specific audience but you could do it for anyone as long as you're able to put together interesting and valuable material.

Bring-a-Friend Event - Host a special event like a free movie or party that people will want to attend with the stipulation that entry is free for anyone who brings a friend. Collect the friend's information including who brought them, and not only do you have a new lead, you have a new referred lead. Live Chat on Website - How many people do you think visit your website but never contact you in any way? Believe it or not, the average insurance agent website never hears from more than 4 out of 5 visitors!

Offering a live chat feature can engage a few more people that don't want to pick up the phone or give away their email address. Just make sure you can have someone ready to chat! Table at Community Events - Anytime there's an opportunity to show your face at a local community event you, or someone from your agency, should be there.

Invest in a nice cloth banner you can drape over the table with your logo on it and give away lots of free swag. Have something to raffle or give away in exchange for leads. Apartment Complexes - I know renter's insurance doesn't bring in the big bucks, but it's an easy way to get your foot in the door and a lot of people who rent today will be buying someday.

Plus, if you can write the renter's insurance you'll often get a multi-policy discount for the auto which might give you the umph that you need to close the deal. How do you make the connection?

Start by asking yourself how you could make an apartment manager's life easier. Lost Customers - I suppose this isn't quite "generating leads", but how hard are you working those lists of former customers? Sometimes it's hard to market to people you've already lost but as long as you didn't part ways in a horrible explosive tirade, there's always a chance they'll come back A lot of people find the grass isn't as green as they thought on the other side.

Your old customers are some of the most valuable leads you could have. Search Engine Optimization - If you ever want to know what it's like to have more leads than you can handle, get your agency 1 rankings in Google.

Your website doesn't have to rank higher than the national brands, just the other local agencies. Do it yourself or hire an expert , but if you want leads you need to go where people are looking for insurance - Google!

Other Insurance Agents - Believe it or not, other insurance agents can be a great source of leads. You just need to find agents who can't or don't want to write the type of business you do. There's a lot of different reasons another agent might send you a lead, For example, captive agents have to turn away lots of customers who don't qualify for their carrier.

Boat Dealerships - Unlike cars, boat dealerships are going to have a decent number of first-time buyers who might be looking for their first boat insurance policy so you could write a good amount of new policies with the right connection. Boatowners are a great market to sell to so think about what kind of joint marketing opportunities you could put together with boat dealers.

New Business Registration Websites - I can't speak for all 50 states or any other region on the planet, but here in Florida there's a website that displays every new businesses that gets registered.

Your location might even let you filter by county, type of business, or some other metric that will help you target the best opportunities. Almost every new businesses has insurance needs. Referral Lunches - Invite a business friend out to lunch with the understanding that you'll both be bringing a lead for the other person. One of these lunches isn't going to make your entire sales career but if you can get in the habit of doing it every week or a few times a month it's going to add up.

Make sure you always bring someone good for your friend. Buy Other Agents' Old Leads - I know a lot of agents having success by following up on old leads 6,12,24 months after the initial contact, but a lot of agents aren't making the effort. Most agents let their old leads gather dust and it's not hard to find some that would be willing to give up a giant stack of them for under a buck a piece.

The best guys to ask are the old-timers who know they aren't ever going to use those leads and are trying to squeeze every last dime out of their business before it's completely worthless. I think we all know an agent or two like that. Facebook Contest - Use a contest platform like Offerpop or Wildfire to run the contest and collect leads in exchange for entries into a sweepstakes or some other reward.

The most successful contests are when participants are encouraged to share the contest with their Facebook connections. Referral Kit For Clients - Create a referral kit to give your clients full of tools and information that makes it easier for them to refer your agency.

Include "referred by" cards, everything we sell sheets, bumper stickers, magnets, T-shirts, and anything else you think might make it easier for them to send more leads your direction. Host Seminars - Particularly useful in the financial services sector, seminars can be a great way to generate leads. Ask everyone you invite to bring along a friend and make sure you put on a good show.

In addition selling to the seminar attendees, teach them how to identify good referral opportunities for you so you'll get even more leads from your attendee's friends. And don't forget to offer some kind of food. Otherwise no one will show up! Job Change Notifications - If you pay attention on LinkedIn you'll notice messages in your newsfeed every time one of your connections changes jobs. There's several reasons why a person changing jobs is a sales lead for an insurance agent.

Just remember to say congratulations before you go straight into rolling over their k. You may generate leads from the individual people you help but it's even more likely that other people with the same questions will come across your answers in the future and seek your help. Alumni Groups - Does your college have any local alumni groups where people get together and network?

This can be a fantastic place to meet new leads since there's such a powerful shared experience there. And if there isn't one, you could be the founding member! Door To Door - Nobody wants to do this one, but I promise it'll work. Door-to-door lead generation will work for residential or commercial and you don't have to do it yourself.

You could hire a high school or college kid to hand out brochures and collect x-dates from anyone willing to give them. As a local agency, it's important to take advantage of the face-to-face opportunities that exist for you.

A website or number can't knock on doors. Follow the Three Foot Rule - If anyone comes within 3 feet of you, find a way to give them your business card. By the way, it's okay to temporarily forget about the rule when you're in a public restroom.

Donations for Quotes - Offer to donate a certain amount of money to a local charity for every insurance quote you recieve during a certain period of time. Don't just choose a charity and donate money for leads you would have recieved anyway. Find a local charity that will push it's supporters to your agency. Check how many Facebook fans they have and make sure they use social media to push more quotes your way.

And ask if they have a member list with phone numbers! Voice Recorder - Want to gather leads while you're driving in your car?

Keep a voice recorder handy so you can record the phone numbers and business names of different commercial vehicles and storefronts you want to reach out to.

Try to record as much information as you can at the time so you'll have lots to talk about when you make the phone call. Most cities have networking groups where professionals from different industries meet on a weekly or monthly basis to socialize, trade marketing strategies and refer business to each other. These groups are often diverse.

Your networking group might feature a personal injury lawyer, a tax accountant , a chiropractor, a personal trainer, a plumber, a physical therapist, and you, a life insurance agent. Suppose the personal trainer in your networking group is guiding a client through a set of bicep curls when the client makes an offhanded comment about a recent medical scare and then says his kids would not be able to afford college if he were gone.

The tax accountant might be helping a client with retirement budgeting when the client casually mentions his savings are insufficient for a proper burial.

If the networking group functions like it is supposed to, both of these professionals have your business card on hand and use the opportunity to recommend your services to their clients who obviously need them. In exchange, when one of your clients comments about needing a plumber or wanting to get in shape, you return the favor by recommending a group member. On the pro side, company leads typically are free so if you're starting out you don't risk your own money on leads that might not convert to sales.

Not having to compare lead providers and lead costs frees up more of your time to sell life insurance. On the con side, they may be old and worked to death.

When an agent quits, the company reclaims his leads and may distribute them to the new agents. Use a good professional profile photo. Make your job history read like a resume, showing bullet points of accomplishments and not just a list of previous employers.

Write a good summary with rich details about your professional background. And don't simply join groups—engage! Join the conversation. The good news is numerous methods exist for finding life insurance leads.

As for which of these methods is best, the answer depends on the individual agent. Different lead generation methods are going to work better for you than others based on your local market, level of competition, sales style, and the niche you are targeting.

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