What is quota sampling and when do we use it

How to conduct Quota Sampling. Divide the population into subgroups according to relevant control characteristics. The subgroups should be mutually exclusive and collectively exhaustive so as to not have an overlap of elements in subgroups.

Define the proportions of the subgroups in order to decide how many elements will be chosen from each subgroup quotas. Select an appropriate sample size and then select elements from subgroups keeping in mind how many elements can be selected from each subgroup the quotas. Example of Quota Sampling.

Free Resource. Download 5 Customer Experience Survey Templates. Fill out this form to access templates. When is Quota Sampling used? When researchers have a limited time frame, they can use quota sampling as it is a relatively quick method of sampling. This is because it uses convenience or judgment sampling to select elements once quotas are assigned.

This method of sampling is also relatively cheaper than other methods, hence, it is also used when researchers have a limited budget.

When certain subgroups of the population want to be studied, this is the next best option after stratified sampling as it aims to select sample groups that are representative of the population, but is also not as expensive and time consuming as stratified sampling. Quota sampling is generally seen as more reliable than other non-probability methods like convenience sampling and snowball sampling.

But just like any sampling method, quota sampling has its pros and cons. However, it is a popular way to survey a representative sample of your population without overspending time, energy, or money. Products Surveys. Specialized products. View all products.

Survey Types. People Powered Data for business. Solutions for teams. Explore more survey types. Curiosity at Work. Help Center. Log in Sign up. Quota Sampling: How to get a representative sample for your online surveys. Get started. The researcher divides the entire population into class levels, intersected with gender and socioeconomic status.

Then, he takes note of the proportions of these subgroups in the entire population and then samples each subgroup accordingly. It may appear that this type of sampling technique is totally representative of the population. In some cases it is not. Keep in mind that only the selected traits of the population were taken into account in forming the subgroups. In the process of sampling these subgroups, other traits in the sample may be overrepresented.

In a study that considers gender, socioeconomic status and religion as the basis of the subgroups, the final sample may have skewed representation of age, race, educational attainment, marital status and a lot more. Quota Sampling. Retrieved Nov 11, from Explorable. This service is more advanced with JavaScript available. Editors: Alex C. Contents Search. Quota Sampling. Authors Authors and affiliations Deden Rukmana.

How to cite. Synonyms Proportionate sample. This is a preview of subscription content, log in to check access. Babbie, E.