Who is nikes stakeholders

See our Privacy Policy page to find out more about cookies or to switch them off. Skip to content. A pair of Nike basketball shoes. Photo: Public Domain Nike Inc. Previous Post Previous Nike Inc. Next Post Next Nike Inc. Operations Management: 10 Decisions, Productivity.

Celebrity endorsers are another internal stakeholder. These athletes enter into lucrative contracts with Nike and this constitutes a mutual relationship. Both parties are expected to live up to the terms of the contract. The athletes expect support, payment and for Nike to continue to cultivate a positive image among consumers. That Nike is able to build a roster of the world's most popular elite athletes is indicative of the company's ability to meet the needs of this shareholder group, especially given the high level of competition in the athletic apparel endorsement market.

External Stakeholders The first group of external stakeholders consists of the suppliers and their employees.

Nike is a desirable client for suppliers, a function of the volume of business that the company does. A factory can exist solely to meet demand from Nike. Suppliers seem to regard Nike well. The employees of suppliers are a different group, and community pressure has resulted in this group becoming a key stakeholder for Nike, especially where public image is concerned. Nike has responded to the needs of this group and is proactive in investigating allegations of impropriety on the part of factory owners and managers.

For example, Nike dropped a soccer ball maker in Pakistan after child labor abuses were revealed Fazl-e-Haider, The company forced a supplier in Malaysia to improve treatment of its workers after receiving reports of poor conditions Nikebiz. Customers expect a high quality product from Nike, which generally positions itself at the upper end of its industry.

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