Where can i buy hansens energy drink

Such information reflects sales made by us directly to the customer types concerned, which include our full service beverage distributors in the United States. Such full service beverage distributors in turn sell certain of our products to the same customer types listed below. CCE, which included their operations in the U. Seasonality Sales of ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters accounting for the highest sales volumes.

The volume of sales in the beverage business may be affected by weather conditions. Sales of our beverage products are becoming increasingly subject to seasonal fluctuations as more sales occur outside of California with respect to our products.

However, the energy drink category appears to be less seasonal than traditional beverages. Quarterly fluctuations may also be affected by other factors including the introduction of new products, the opening of new markets, particularly internationally, where temperature fluctuations may be more pronounced, the addition of new bottlers and distributors, changes in the mix of the sales of our finished products and increased or decreased advertising and promotional expenses.

Intellectual Property We presently have approximately 2, registered trademarks and pending applications in various countries worldwide, and we apply for new trademarks on an ongoing basis.

We regard our trademarks, service marks, copyrights, domain names, trade dress, and similar intellectual property as very important to our business. Table of Contents We protect our trademarks by applying for registrations and registering our trademarks with the United States Patent and Trademark Office and with government agencies in other countries around the world, particularly where our products are distributed and sold. We also register copyrights in the statements, graphics and content appearing on the packaging of our products.

Registrations of trademarks can generally be renewed as long as the trademarks are in use. We enforce and protect our trademark rights against third parties infringing or denigrating our trademarks by opposing registration of infringing trademarks, and initiating litigation as necessary. Government Regulation The production, distribution and sale in the United States of many of our products are subject to various U.

Outside the United States, the production, distribution and sale of many of our products are also subject to numerous similar and other statutes and regulations. We are also subject to Proposition 65 in California, a law which requires that a specific warning appear on any product sold in California that contains a substance listed by that state as having been found to cause cancer or birth defects in excess of certain levels. If we were required to add warning labels to any of our products or place warnings in certain locations where our products are sold, it is difficult to predict whether, or to what extent, such a warning would have an impact on sales of our products in those locations or elsewhere.

While none of our beverage products are currently required to display warnings under this law, we cannot predict whether a component of any of our products might be included in the future. The precise requirements imposed by these measures vary by jurisdiction. Table of Contents Public health officials and health advocates are increasingly focused on the public health consequences associated with obesity, especially as the disease affects children, and are encouraging consumers to reduce consumption of sweetened beverages.

Increasing public concern about these issues could result in the implementation of governmental regulations concerning the marketing, labeling or availability of our beverages. The U. Food and Drug Administration has proposed revising regulations with respect to serving size information and nutrition labeling on food and beverage products.

Compliance with Environmental Laws Our facilities in the United States are subject to federal, state and local environmental laws and regulations. Our operations in other countries are subject to similar laws and regulations that may be applicable in such countries.

Compliance with these provisions has not had, nor do we expect such compliance to have, any material adverse effect upon our capital expenditures, net income or competitive position. In California, we are required to collect redemption values from our customers and to remit such redemption values to the State of California Department of Conservation based upon the number of cans and bottles of certain carbonated and non- carbonated products sold.

In certain other states and countries where our products are sold, we are also required to collect deposits from our customers and to remit such deposits to the respective jurisdictions based upon the number of cans and bottles of certain carbonated and non-carbonated products sold in such states. Employees As of December 31, , we employed a total of 1, employees of which 1, were employed on a full-time basis.

Of our 1, employees, we employed in administrative and operational capacities and 1, persons in sales and marketing capacities. Our Internet address is www. Information contained on our website is not part of this annual report on Form K. Our SEC filings including any amendments will be made available free of charge on www.

In addition, you may request a copy of these filings excluding exhibits at no cost by writing to, or telephoning us at the following address or telephone number: Monster Beverage Corporation Monica Circle, Suite Corona, CA 16 The risk factors summarized below are not the only risks we face.

Significant changes in government regulation may hinder sales. The production, distribution and sale in the United States of many of our products are subject to various federal and state regulations, including, but not limited to: the Federal Food, Drug and Cosmetic Act; the Dietary Supplement Health and Education Act of ; the Occupational Safety and Health Act; various environmental statutes; and various other federal, state and local statutes and regulations applicable to the production, transportation, sale, safety, advertising, labeling and ingredients of such products.

New statutes and regulations may also be instituted in the future. In particular, California law requires that a specific warning appear on any product that contains a component listed by the State of California as having been found to cause cancer or birth defects above certain levels. While we do not believe that any of our beverage products are currently required to display warnings under this law, we cannot predict whether an important component of any of our products might be added to the California list in the future.

We also are unable to predict whether or to what extent a warning under this law would have an impact on costs or sales of our products. Public health officials and health advocates are increasingly focused on the public health consequences associated with obesity, especially as the disease affects children, and are encouraging consumers to reduce consumption of sweetened beverages.

If such definitive regulation is promulgated, we may incur significant costs to alter our existing packaging materials to comply with such regulations. Congress and several state legislatures have considered proposals to impose an excise tax on sweetened beverages. The imposition of such taxes on our products would increase the cost of products or, to the extent levied directly on consumers, make our products less affordable, both of which could reduce demand for our beverages and adversely affect our results of operations.

In , Hungary implemented a tax on energy drinks. In light of this tax, we are adjusting the formulation of our energy drinks in Hungary. However, such actions, or other actions by retailers to line price energy 17 Table of Contents drinks generally irrespective of tax treatment, could decrease consumer demand for our products and adversely affect our results of operations.

Furthermore, if similar taxes are imposed in other jurisdictions where we distribute our products, such taxes could result in a reduction in demand for our energy drinks and adversely affect our results of operations. Our energy drink products currently generate the vast majority of our revenues. Criticism of our energy drink products, including criticism by healthcare professionals of the nutritional benefits of our energy drink products and other criticism for a variety of reasons, could affect consumer opinions of our energy drink products and result in decreased demand, which in turn could have an adverse effect on our results of operations and business.

Increased competition could hurt our business. The beverage industry is highly competitive. The principal areas of competition are pricing, packaging, development of new products and flavors and promotion and marketing strategies.

Our products compete with a wide range of drinks produced by a relatively large number of manufacturers, many of which have substantially greater financial, marketing and distribution resources than we do.

Important factors affecting our ability to compete successfully include the taste and flavor of our products, trade and consumer promotions, rapid and effective development of new, unique cutting edge products, attractive and different packaging, branded product advertising and pricing. Our products compete with all liquid refreshments and in many cases with products of much larger and substantially better financed competitors, including the products of numerous nationally and internationally known producers such as TCCC, PepsiCo, Red Bull Gmbh, the DPS Group, Kraft Foods Inc.

We also compete with companies that are smaller or primarily national or local in operations. Our products also compete with private label brands such as those carried by grocery store chains, convenience store chains, and club stores. There can be no assurance that we will not encounter difficulties in maintaining our current revenues or market share or position due to competition in the beverage industry. If our revenues decline, our business, financial condition and results of operations could be adversely affected.

Continued uncertainty in the financial markets and other adverse changes in general economic or political conditions in any of the major countries in which we do business could adversely affect our industry, business and results of operations. In , the global economy improved as compared to , however uncertainty continues to exist as to the overall rate and stability of the recovery.

More recently, turmoil in the European credit markets and the sovereign debt crisis in the Euro-zone have posed potential threats to global growth and market stability, and European growth and stability in particular, and thereby increased global macroeconomic uncertainties. These economic uncertainties affect businesses such as ours in a number of ways, making it difficult to accurately forecast and plan our future business activities. The current global economic conditions may lead consumers to decrease spending, or change their existing and future purchasing habits for cheaper alternatives.

In addition, financial difficulties experienced by our suppliers or customers could result in product delays, possible accounts receivable defaults and inventory challenges. There can be no assurance that any of the recent economic improvements will be broad-based and sustainable, or that they will enhance conditions in markets relevant to us.

In addition, we cannot predict the duration and severity of the current disruptions in Europe or the impact they may have on our customers or business, as our expansion outside of the United States has increased our exposure to any 18 Table of Contents crisis in European and other international markets.

Additionally, many of our products are considered premium products and to maintain market share during recessionary periods we may have to reduce profit margins, which could adversely affect our results of operations. If the improved economic conditions are slower than anticipated or if conditions worsen, our business and results of operations could be materially and adversely affected.

Changes in consumer preferences may reduce demand for some of our products. The beverage industry is subject to changing consumer preferences and shifts in consumer preferences may adversely affect us. There is increasing awareness of and concern for the health consequences of obesity. This may reduce demand for our non-diet beverages, which could reduce our revenues and adversely affect our results of operations.

Consumers are seeking greater variety in their beverages. Our future success will depend, in part, upon our continued ability to develop and introduce different and innovative beverages that appeal to consumers. In order to retain and expand our market share, we must continue to develop and introduce different and innovative beverages and be competitive in the areas of taste, quality and health, although there can be no assurance of our ability to do so.

There is no assurance that consumers will continue to purchase our products in the future. The beverages we currently market are in varying stages of their product lifecycles and there can be no assurance that such beverages will become or remain profitable for us.

We may be unable to achieve volume growth through product and packaging initiatives. We also may be unable to penetrate new markets. Keyword Tags coca cola hansen monster partnership natural foods preservative-free portfolio. Related Articles Date Popularity. More Articles. Dear industry colleague, I would like to share this article with you as I believe you may find it interesting.

May I also remind you to subscribe now to the FoodIngredientsFirst newsletter service. This will bring timely news, key trends and product developments right into your inbox. Privacy Policy. According to Fortune , Hansen's was first founded in the s as a family run business that actually started off by making fruit juices. Hansen's claimed that their drinks only used natural ingredients and were good for you. Though the company did experiment with sodas in the s, they still stuck by their original plan to create natural products.

An anti-oxidant "anti-ox" variety fought aging. Yet another pitched "stamina. Some wondered whether the U. Food and Drug Administration would eventually regulate this category more strictly, but since the drinks were marketed as food, not as drugs promising any specific medicinal benefits, they fell out of that agency's purview.

Hansen labeled the amounts of different herbs and additives in its drinks to enhance its credibility and to advise people with allergies. Although the company always had avoided adding caffeine to its drinks, and even formulated its iced tea to be decaffeinated, it was added to some of the functional drinks for the purposes of stimulating metabolism.

Hansen had ventured into Great Britain in , but found the market unwelcoming. It also failed to differentiate its products sufficiently.

Speaking to a local newspaper, Sacks characterized Red Bull as a one-product company. Another advantage credited to Hansen was that its drinks tasted comparatively good. The company also had an established distribution network. Hansen pitched its functional drinks heavily, giving out free samples and setting up literature centers in grocery stores. Convenience stores and liquor stores were among the first to sell the new beverage, but they were soon joined by a variety of retailers.

The "new" Hansen received much praise from analysts for finding its own niche on the "cutting edge" rather than competing directly with the larger players. In , three-quarters of the company's sales came from California.

The success of the functionals line helped Hansen sell more of its other products out of state. The nutrient-enhanced beverage category of New Age drinks increased more than fourfold in Its headquarters and warehouse shared a 65,square-foot building. It was developing the DynaJuice blended fruit drink, which contained 15 vitamins and minerals.

This was first in a line of "Healthy Start" products for supermarket chains. In April , Brio Industries Inc. More than 18, venues were to be offered opportunities to sell the drinks. Because of the vastness of territory and its lack of name recognition up north, Hansen planned to introduce its products gradually there. The company had worked previously with a small Toronto-based distributor. As Canadian law forbade adding any type of vitamins to drinks, some reformulations were in order.

Hansen had signed distribution agreements with Dr. Pepper and 7-Up and secured a national product introduction through 7-Eleven convenience stores.