Does anyone still send christmas cards
She estimates that she will send out more than this year, with about 40 going to a local nursing home. She said she was able to save money by buying simple, inexpensive cards in bulk on Amazon that she personalizes with inspirational quotes. Murray said she can barely keep up with demand for her holiday cards, but sourcing the components and raw materials is becoming more time-consuming as well as more expensive.
She buys paper from two different suppliers, and had to find a new manufacturer for envelopes recently — and that vendor also is facing shortages, she said. According to a report by market research firm IBISWorld, the sale of greeting cards and related goods such as photo calendars and day planners in the U. It is a fragmented business with the two biggest brands, American Greetings and Hallmark Cards combined making up about one quarter of the industry.
The damper Covid put on business and personal socializing in general was a blow to the card business, as the gift shops and bookstores that are a key sales channel for cards were forced to close during lockdowns, and production and distribution were disrupted.
In the early months of the pandemic, Hallmark temporarily closed four manufacturing facilities, including one in Kansas that produces greeting cards. The corporate parent of stores under the American Greetings, Carlton Cards and Papyrus brands closed those stores last year after declaring bankruptcy. The brands themselves, which are owned by American Greetings, did not shut down and are sold at other retailers.
The reason? So what do we do instead? We fire off a Christmas WhatsApp message or share a festive Instagram post and tag our pals. Eco-awareness could have influenced the move towards fewer, better quality cards, but Fergusson believes the shift is instead part of a wider trend within the industry.
Market research suggests sales of non-occasion cards are being driven by consumers aged 18 to 34, she adds, and people in this age group are sending more cards overall per year than they were a generation ago. They often cite reasons such as:. Fortunately, most of these problems are easily resolved. Through a dedicated online retailer like Christmas Connections , you can choose from hundreds of card designs and have them shipped to your door — all from the comfort of your living room.
You can even personalise the inside of your card, saving you having to write a message yourself. Designs start from just 73p per card, and all of our cards are supplied with envelopes, too. The vast majority of our Christmas cards can also be recycled.
Simply choose a card with a gloss finish rather than glitter or foil and you can recycle it in any household cardboard recycling bin. Facebook 0. Pinterest 0. Twitter 0. LinkedIn 0. People Want Christmas Cards The most important reason to send Christmas cards is simply because, well, people want them. Support Royal Mail Royal Mail was founded over five hundred years ago, in They often cite reasons such as: Leading a busy life, and not wanting to spend time choosing, buying, writing and sending cards The cost of postage envelopes and stamps , on top of the cards themselves Fortunately, most of these problems are easily resolved.
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