Online Read Ebook The Power of Experiments: Decision Making in a Data-Driven World
The Power of Experiments: Decision Making in a Data-Driven World. Michael Luca, Max H. Bazerman
The-Power-of-Experiments-Decision.pdf
ISBN: 9780262043878 | 232 pages | 6 Mb
- The Power of Experiments: Decision Making in a Data-Driven World
- Michael Luca, Max H. Bazerman
- Page: 232
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780262043878
- Publisher: MIT Press
Download ebook italiano The Power of Experiments: Decision Making in a Data-Driven World 9780262043878 English version by Michael Luca, Max H. Bazerman
Overview
How organizations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world. Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Other ebooks:
[PDF] A Common-Sense Guide to Data Structures and Algorithms, Second Edition: Level Up Your Core Programming Skills download
[PDF/Kindle] Le feuilleton d'Hermès, La mythologie grecque en cent épisodes by Murielle Szac
Read online: Everything Is Figureoutable
{epub download} Here is the Sweet Hand: Poems
{epub download} Drawing Cartoons from Numbers and Letters: 125+ Step-by-Steps
LA HIJA DE LA ESPAÑOLA ePub gratis
DOWNLOAD [PDF] {EPUB} Documents interdits - La fin d'un secret
Online Read Ebook Dishonored - The Veiled Terror
Online Read Ebook Of Curses and Kisses
Descargar [PDF] {EPUB} BORED? GAMES! A1-B1. ENGLISH BOARD GAMES FOR LEARNERS AND TEACHERS