DOWNLOAD [PDF] {EPUB} Sway: The Irresistible Pull of Irrational Behavior
Sway: The Irresistible Pull of Irrational Behavior. Rom Brafman, Ori Brafman
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ISBN: 9780385530606 | 224 pages | 6 Mb
- Sway: The Irresistible Pull of Irrational Behavior
- Rom Brafman, Ori Brafman
- Page: 224
- Format: pdf, ePub, fb2, mobi
- ISBN: 9780385530606
- Publisher: Crown Publishing Group
Epub mobi books download Sway: The Irresistible Pull of Irrational Behavior MOBI 9780385530606 in English by Rom Brafman, Ori Brafman
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us). Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics. Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
Sway: The Irresistible Pull of Irrational Behavior - Fora
24 Jun 2008Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen
Sway : the irresistible pull of irrational behavior (Book, 2008
Get this from a library! Sway : the irresistible pull of irrational behavior. [Ori Brafman; Rom Brafman] -- A journey into the hidden psychological influences that
Sway: The Irresistible Pull of Irrational Behavior
Ori Brafman is a business expert, and his brother Rom Brafman is a psychologist. Together they tell of research into the psychology of why
Sway: The Irresistible Pull of Irrational Behavior, Brafman, Rom
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Sway: The Irresistible Pull of Irrational Behavior: Amazon.ca: Ori
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Sway: Pull of Irrational Behavior | Design Thinking @ Haas
I really enjoyed Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman. I thought it was easy to read and conveyed
Sway: The Irresistible Pull of Irrational Behavior | Skylight Books
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Sway The Irresistible Pull of Irrational Behavior - YouTube
24 Apr 2013 - 54 min - Uploaded by OpenSource TempleSway The Irresistible Pull of Irrational Behavior. OpenSourceTemple·348 videos
Book Review: Sway: The Irresistible Pull of Irrational Behavior (Plus
I was lucky enough to get a copy of Ori and Rom Brafman's Sway which is on the New York Times Bestseller list. Why do perfectly rational
SWAY The irresistible pull of irrational behaviour Ori & Rom Brafman
1. SWAY. The irresistible pull of irrational behaviour. Ori & Rom Brafman. Book summary. This 168 page book is an easy read. I found it hard to put down once I.
Book Review: Sway: The Irresistible Pull of Irrational Behavior
sway the irresistible pull of irrational behavior. Sway is one of the first books I've read on human behavior from our modern era (not Freud or
Sway - The Irresistible Pull of Irrational Behavior - SoftArchive
GoodS: Sway - The Irresistible Pull of Irrational Behavior 2008 | 224 Pages | ISBN : 0385524382 | PDF | 8.34 Mb To drive home their points, the
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