MULTIMODAL DISCOURSE: THE MODES AND MEDIA OF CONTEMPORARY COMMUNI CATION leer el libro pdf
2022.06.17 05:24
MULTIMODAL DISCOURSE: THE MODES AND MEDIA OF CONTEMPORARY COMMUNI CATION de THEODOOR JACOB VAN LEEUWEN
Ficha técnica
- MULTIMODAL DISCOURSE: THE MODES AND MEDIA OF CONTEMPORARY COMMUNI CATION
- THEODOOR JACOB VAN LEEUWEN
- Número de páginas: 152
- Idioma: INGLÉS
- Formatos: Pdf, ePub, MOBI, FB2
- ISBN: 9780340608777
- Editorial: HODDER & STOUGHTON
- Año de edición: 2001
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Overview
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.