Creating the best SEO strategies 2022

Did you know that SEO has changed drastically and often no one tells you that it is not all about keywords anymore, it is more than that? However, your basic concept about the SEO may be right and I am sure you are also well aware of the SEO goal too, but if you thought that digging into the keywords used by the customers and simply creating content and keep posting is all that takes for a successful SEO strategy, then you may want to reconsider this notion. Let us take a look at what an SEO strategy must be like and understand how to create your own strategies to help you reach your SEO goals consistently. So here is what you need to know.

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Why have an SEO strategy in place

An effective SEO strategy is essential to present organized content for the focused audience’s attention. It is the only way a good ranking can be achieved and healthy organic traffic is attracted from the search engines. The focus is more given to the content that people are looking for rather than what you feel like writing up there. Content development and Content marketing are both dependent on the SEO strategy as unplanned content would not reach the targeted audience. Unorganized content makes it difficult for the bots in indexing and will affect Google's ranking in a bad way.

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Types of Search Engine Optimization

While you are creating the SEO strategies one needs to understand the types of SEO that you need to focus on.

• On-page SEO 

The focus here is entirely on the content on the web pages and smart strategies when implemented will boost the google ranking based on specific keywords.

• Technical SEO

This is to do with the architecture used at the back-end, such as the codes used which are specific to Google.

• Off-Page SEO 

All the links which direct to the website from other sources available on the internet which are known as back-links also play a vital role in building an online reputation with Google.

Search Engine Optimization Strategy 

Creating an SEO strategy is simple to create but may be tough to implement if not done consistently, whatever strategy you build it is very important that you stick by it. If you are new or need a basic recap on how to create a strategy for online SEO success then here we go:

• Study the online resources and competitors and come up with a list of topics you see that people are looking for. You could use Google Analytics and Keyword tool search to find keywords specific to your business. Here you can be a little creative and add your own keywords related to some hot topics that you feel your customers would use in the future.
• The next step would be to create a list of long-tail keywords related to the topics you have researched relevant to your product or services.
• Start building pages addressing each topic.
• Have a blog set up, this is easy. Try not to use the long-tail keyword too often, they should not be used more than three to four times. Excessive use of the same keyword can raise an alarm for you.
• Work on a calendar, and create a schedule for blogging along with the topics to be posted, which must be consistently followed as per schedule. to have a positive impact on Google.
• Start planning for link building, this is an off-page SEO, which will help you attract the inbound links or backlinks.
• Ensure that the media files are compressed before uploading to your blog or website or mobile application. The rendering speed must not be affected due to the size of the file. The audio and video files must be small as this would ensure the download is fast.
• Keep an eye on the latest trends and best practices for SEO and stay away from being blacklisted by Google.
• The content is the king, as we all know, must be unique, relevant, and interesting with zero grammatical errors.
• Track your content’s success periodically and quantify so you know you are heading in the right direction, as this is the only natural way you will get organic traffic coming your way. 

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