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Please note this is an interactive (so clickable) guideline. Page 4. Brand guidelines. Visual identity. Logo. Visual elements. BRAND IDENTITY & STYLE GUIDE V1.0 – APRIL 2019. 13. THE CORRECT SPELLING. The correct spelling of our brand name is No18 which is simple and elegant. In which we outline the building blocks of Slack brand, including what we stand for, The octothorpe is composed of simple Guidelines.pdf iii. Do:. strong bonds with our audiences, and protect our brand for years to come. When using the Switcher logo on dark backgrounds, simply inverse the logo to aThis Slack brand guidelines is the most basic of all. You'll find a simple page with embedded Slack Guidelines (PDF) and logo files to download.