Kourtney Kardashian & UK`s Boohoo partner for sustainable fashion

Fashion

Kourtney Kardashian & UK`s Boohoo partner for sustainable fashion

15 Sep `22

2 min read

British online retailer Boohoo and Kourtney Kardashian Barker, entertainment personality, CEO and founder of Poosh, and Boohoo’s newest brand ambassador, have collaborated to launch two capsule collections that explore the future of sustainable style. The debut FW22 collection was showcased during a runway show at New York Fashion Week (NYFW).

The collection displayed at the event comprised 45 pieces, according to a press release by Boohoo. These include two vintage pieces; 12 styles made in the UK including Boohoo’s own British factory; and five styles that can be worn in multiple ways. Moreover, 41 out of 45 of these pieces contain recycled fibres like recycled cotton. Two of the pieces were made by London-based CottonConnect, which has enabled the training of 2,500 farmers in sustainable cotton production and good business practices.

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