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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans by
- From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans
- Page: 288
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781264258789
- Publisher: McGraw-Hill Professional Publishing
Amazon book downloads for ipad From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans English version by 9781264258789 RTF
If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the fascinating premise of From Impressed to Obsessed, a book that will fundamentally change how you think about creating a successful, beloved business. Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with—not just shaping their experiences, but also shaping their memories. Picoult explores the cognitive science behind great customer experiences, pinpointing the breakthrough, psychology-based strategies that both industry leaders (like Apple, Disney, and Southwest Airlines) as well as fast-growing startups (like BILT and Framebridge) use to shape people’s perceptions and sculpt unforgettable impressions—thereby turning more sales prospects into customers, and more customers into obsessed brand ambassadors. Packed with intriguing case studies, engaging stories, and eye-opening research, the book details these proven principles and illustrates how they can be applied to almost any type of business or customer. Examples include cases that show how to: •Create Peaks & Avoid Valleys—leverage the science of memory to etch positive impressions in people’s minds, by creating greater experiential peaks and fewer experiential valleys. •Give the Perception of Control—the almost magical power of giving customers a sense of agency, via choice and expectation-setting, causing them to feel better about the experience a business is already delivering. •Make It Effortless—make interactions easy for customers, not just from a physical perspective, but also a cognitive one, to satisfy today’s demand for simplicity and convenience. •Stir Emotion—harness the power of emotion as a memory cue, by infusing customer experiences with emotional resonance, highlighting positive feelings while stemming negative ones. No matter what kind of constituency you serve—customers or colleagues, individuals or institutions, employees or employment candidates—this book will help you do it with distinction. Picoult’s message is particularly relevant for managers, as he shows the parallels between how great companies cultivate engagement with customers, and how great leaders accomplish the same with their workforce. From Impressed to Obsessed reveals the what, the why, and— most importantly—the how behind great customer experiences. Filled with actionable insights, the book provides an invaluable roadmap for becoming the company that everyone wants to do business with, the employer everyone wants to work for, and the leader everyone wants to follow.
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12 Principles for Turning Customers and Employees into
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COUPON: RENT From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans 1st edition by Picoult eBook (9781264258796) Publisher: McGraw-Hill Education (10/12/2021)Dimensions: 0 x 0 x 0 inchesFormat: ebookWeight: < 1 lb
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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Kindle Edition · Print length. 370 pages · Language. English.
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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans Hardcover – 29 November 2021 · Save Extra with 3 offers.
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Jon recently released his first book, "From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans.
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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans 1st Edition is written by Jon Picoult and published by
Jon Picoult: Books, Biography, Blog, Audiobooks, Kindle
From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans 12 Oct, 2021. by Jon Picoult.
THE 12 PRINCIPLES SNAPSHOT
time-tested techniques that turn everyday people into lifelong fans. My book, From Impressed To Obsessed, explores these 12 Principles in detail and
307 Jon Picoult You must impress (not satisfy) your customers
Listen now | Jon Picoult is the author of From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans.
From Impressed to Obsessed: 12 Principles for Turning
Stop satisfying your customers – and start impressing them – using 12 Principles for Turning Customers and Employees into Lifelong Fans.
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From Impressed to Obsessed: 12 Principles for Turning Customers and Employees Into Lifelong Fans · $28.00 · Book Information
Praise - Watermark Consulting
With his 12 Principles, Jon Picoult gives us an incredibly thoughtful and actionable indelible impressions that turn customers into truly obsessed fans.
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