百貨店の対面販売｜Face-to-Face Sales at Department Stores

ネットでのショッピングがますます便利になるなかで、商品の質感やサイズ感などはやはりリアルのお店に見に行きたいものだ。百貨店で靴のポップアップショップがあった。場所もいいこともあり、次々に人が訪れる。このショップを目指してくる人もいれば、たまたま寄った人もいる。靴を手に取り、サイズを試そうとしても店員さんがいない。しばらく待つと箱を山盛りにした店員さんが戻ってくるけれど、接客でなかなかお願いすることもできない。結局諦めて帰ってしまうお客さんも多いようだ。顧客と商品とのリアルな接点ができても、次のアクションが途絶えてしまう。対面販売も変化が必要なのかもしれない。（絵と文：サカキテツ朗）

2022/11/04

As online shopping becomes more and more convenient, I still want to go to a real store to see the texture and size of the product. There was a pop-up shop for shoes at a department store. The location was good, and people visited one after another. There were customers who aimed for this shop, and stopped by by chance. Even if they picked up the shoes and tried on the size, there was no store staff. After waiting for a while, the store staff came back with a pile of boxes, but customers couldn't even ask for it because store staff needed to care for another customer. Many customers give up and go out of the shop. Even if there is a real point of contact between the customer and the product, the next action is cut off. Face-to-face sales may also need to change. -Text and illustration by Ted Sakaki

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#対面販売の進化