[Pdf/ePub] Discovering Public Relations: An
Discovering Public Relations: An Introduction to Creative and Strategic Practices. Karen Freberg
Discovering-Public-Relations-An.pdf
ISBN: 9781544355375 | 400 pages | 10 Mb
- Discovering Public Relations: An Introduction to Creative and Strategic Practices
- Karen Freberg
- Page: 400
- Format: pdf, ePub, fb2, mobi
- ISBN: 9781544355375
- Publisher: SAGE Publications
Download free epub ebooks for android Discovering Public Relations: An Introduction to Creative and Strategic Practices
Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg guides students through the evolution of contemporary PR practices with an emphasis on social media, digital communication, creativity, and diversity. Understanding that innovation alone can’t create success, Freberg shows students how to use, choose, and implement evidence-based practices to guide their strategic campaigns. The text will transform today’s students into tomorrow’s successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns.
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An Introduction to Creative and Strategic Practices. Discovering Public Relations 1st edition 9781544355382 1544355386. EISBN:1544355386; EISBN-13:
ISBN 9781544355375 - Discovering Public Relations : An
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