[download pdf] Subprime Attention Crisis:
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet by Tim Hwang
- Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet
- Tim Hwang
- Page: 176
- Format: pdf, ePub, mobi, fb2
- ISBN: 9780374538651
- Publisher: Farrar, Straus and Giroux
Spanish textbook download pdf Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet 9780374538651 in English
From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
Nonfiction Book Review: Subprime Attention Crisis
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet. Tim Hwang. FSG Originals x Logic, $15 trade paper
Subprime Attention Crisis: Advertising and the Time Bomb at
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet - Ebook written by Tim Hwang. Read this book using
Hugh Carter's review of Subprime Attention Crisis: Advertising
Hugh Carter's Reviews > Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet. Subprime Attention Crisis by
Subprime Attention Crisis: Advertising and the - Amazon.com
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic) Kindle Edition · Print length 178 pages · Language.
Gray Area - Subprime Attention Crisis: Advertising - Facebook
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet Tim Hwang in
Subprime Attention Crisis: Advertising and the Time Bomb at
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic) (Paperback). Subprime Attention
Customer reviews: Subprime Attention Crisis: Advertising and
Find helpful customer reviews and review ratings for Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x
Other ebooks: World War II Battlefields: Battle Sites Today by Paul Woodadge on Ipad read pdf, [PDF EPUB] Download Expectation: A Novel by Anna Hope Full Book download pdf, {pdf download} In My Dreams I Hold a Knife: A Novel by Ashley Winstead here, [PDF/Kindle] The Greatest Demon Lord Is Reborn as a Typical Nobody, Vol. 9 (light novel): Dream of the Evil God by Myojin Katou, Sao Mizuno, Sarah Moon here, How to Remember Everything: Tips & Tricks to Become a Memory Master! by Jacob Sager Weinstein, Barbara Malley, Odd Dot on Audiobook New link,