[PDF/Kindle] Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford
Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford
- Sales Pitch: How to Craft a Story to Stand Out and Win
- April Dunford
- Page: 236
- Format: pdf, ePub, mobi, fb2
- ISBN: 9781999023027
- Publisher: Ambient Press
Download Sales Pitch: How to Craft a Story to Stand Out and Win
Free book computer download Sales Pitch: How to Craft a Story to Stand Out and Win
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ● Why you need to be your prospect's guide in the buying process ● Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence ● How "do nothing" is the most fearsome competitor you have ● How and when qualification, discovery, and product demos fit into a sales pitch ● How your positioning is reflected in a great sales narrative ● Why your differentiated value is the star of the show ● The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.
Sales Pitch: How to Craft a Story to Stand Out and Win
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford
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When telling your story, every fact, figure, and insight within your narrative should tie back to this BIG Idea. The goal is to clarify the idea in such a way
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In most cases, a sales pitch deck will start with slides that focus on the problem and provide a solution. So, what's the story of your product? Your customer
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Jan 30, 2023 —
Sales Pitch: How to Craft a Story to Stand Out and Win
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford
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